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NEWS REAL

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Tennis Channel will debut an original series, The Ten, Nov. 11, the first of eight hour-long countdown shows with a different list each week. Begins with The Ten: Men (ten best men's tennis players of all time) then Women, Trailblazers, Seasons, Hotheads, Upsets, Americans, Rivalries. Jason Biggs hosts.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Kevin Cash Tampa Bay Rays
• Alex Cora Boston Red Sox
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Bud Black Colorado Rockies
• Craig Counsell Milwaukee Brewers
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr042017

Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi

By Barry Janoff

(Originally Published in MediaPost)

April 4, 2017: Coca-Cola has unveiled a deal to become the official soft drink of MLB, rights to which it last held in 1996 when it was replaced by rival Pepsi.

Financial terms of the multi-year deal were not released.

The alliance was highlighted during a MLB media event in the New York Mets Citi Field on Monday (April 3), attended by Sandy Douglas, president for Coca-Cola North America, and Bob Bowman, president for MLB business and media.

The deal follows one that MLB signed last week naming Nathan’s Famous the league’s official hot dog.

"All we need is apple pie and we’re all set," joked Bowman.

Although Douglas said it was too early to reveal marketing details, he did say the brand would have a major presence at MLB jewel events, beginning with the All-Star Game in Miami this July, as well as the playoffs and World Series.

He also said that digital and social media would be driving factors in the alliance to "entertain and refresh fans on a daily basis."

"The way to reach a vast demographic of consumers is via social media," said Douglas. "That wasn’t the case during our first alliance (with MLB), but the way brands reach consumers, and the way consumers and fans react (to marketing) is constantly changing.

“It’s innovative. It speaks to the total transformation across marketing toward digital and not just (in-stadium) or traditional media.”

Douglas said the company and its brands would "engage baseball fans through MLB LB Advanced Media digital platforms" such as MLB.com, team Web sites, MLB.com At Bat, official MLB social media accounts and ads on MLB Network and MLB.tv.

As as example, Douglas said Coke would use the MLB.com Ballpark app to offer stadium check-in deals, ticket upgrades and concession promotions.

Bowman said that any marketing would be include MLB players. "As we do with all of our nationals sponsors, we expect much of their campaign to be player-centric. The players are important to this alliance."

Which didn’t seem much of a problem for Coca-Cola.

"We’re excited to partner with MLB at a time when the league has so much positive momentum on the field and such a large group of exciting players," said Douglas.

Coca-Cola also has an official alliance with MLS.

Among Coca-Cola’s 18 MLB teams are the Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago White Sox, Cincinnati Reds, Colorado Rockies, Houston Astros, Los Angeles Angels, Los Angeles Dodgers, New York Mets, Philadelphia Phillies, Pittsburgh Pirates, St. Louis Cardinals, San Diego Padres, San Francisco Giants, Texas Rangers, Toronto Blue Jays and Washington Nationals.

"As we do with all of our nationals sponsors, we expect much of their campaign to be player-centric. The players are important to this alliance."

PepsiCo said it has official deals with 11 MLB teams, including the World Series champion Chicago Cubs, Arizona Diamondbacks, Cleveland Indians, Detroit Tigers, Kansas City Royals, Miami Marlins, Milwaukee Brewers, Minnesota Twins, New York Yankees, Seattle Mariners and Tampa Bay Rays,

The Oakland A’s have a deal with Zevia soda.

Pepsi has official deals with the NBA, NHL and NFL, including sponsorship for the Halftime Show at the Super Bowl.

PepsiCo’s Gatorade and Aquafina remain the official energy drink and water of MLB under separate deals.

The All-Star Game in Miami will take some branding sleight of hand as Coke is aligned with MLB but the Marlins are aligned with Pepsi.

"That is not a problem," said an MLB spokesperson. "Unless a company not officially affiliated with MLB has naming rights to a stadium we are able to cover and replace signage or products (of rival brands) to feature our partners."

Coca-Cola’s ties with baseball date back to the early 1900s, including some of the first ads to feature baseball players. Hall of Famer Ty Cobb not only appeared in ads but had stock in the company.

Let’s Be Frank: MLB Names Nathan Famous As First Official Hot Dog

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