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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Apr102018

MLB Celebrating Jackie Robinson Day With Events, Apparel, Ceremonies, Memories

By Barry Janoff

April 10, 2018: Jackie Robinson Day has been a major annual event since 2004, but MLB has taken steps to make this year’s commemoration even grander.

Among the new platforms that will help to celebrate the life, career and impact of Robinson are activation at the national and local level, increased national coverage via MLB media resources, additional on-field uniform elements including a commemorative patch on all team caps and jersey sleeves and an array of such apparel as socks, hoodies and caps.

MLB will donate its licensed royalties from the sales of caps and apparel to the Jackie Robinson Foundation.

On April 15, as has happened every season since 2009, all players and on-field personnel (managers, coaches and umpires) will wear jersey uniform No. 42 to honor Robinson, who wore the number during his MLB career with the Brooklyn Dodgers (1947-1956).

In 1997, MLB retired his uniform number across all Major League teams, making Robinson the first pro athlete in any sport to be so honored.

Clubs playing at home on Sunday, April 15 will commemorate Jackie Robinson Day with special on-field, pre-game ceremonies in their ballparks — including Jackie Robinson Foundation Scholars — as well as activities in their respective communities.

Jackie’s wife, Rachel Robinson (pictured below with this article's writer), who is founder of the Jackie Robinson Foundation, and Jackie and Rachel's children, Sharon and David Robinson, are scheduled to attend Jackie Robinson Day ceremonies in the New York Mets’ Citi Field.

The Jackie Robinson Foundation is also overseeing the construction and launch of the Jackie Robinson Museum, being planned in New York’s lower Manhattan. Then Foundation said it has almost reached its construction goal of $24 million.

On April 15,  the Los Angeles Dodgers will give Jackie Robinson replica No. 42 jerseys presented by Bank of America to the first 40,000 ticketed fans in attendance in Dodger Stadium.

In addition to all players wearing the No. 42 jersey, this year there will be such on-field uniform elements as a commemorative patch on all team caps and jersey sleeves, socks emblazoned with “42” and a new lightweight hooded fleece for batting practice and dugout wear, also featuring the “42” logo.

Jeweled bases and lineup cards will also be featured.

MLB Network and MLB.com will have coverage of the day’s events from each MLB ballpark, including video highlights and interviews.

Prior to April 15, MLB Network will look back at the legacy of Jackie Robinson on “MLB Tonight,” and on its kids-focused show “Play Ball” on April 14.

Jackie Robinson Day events will be supported across MLB At Bat app, Cut4.com and through official MLB and club accounts on such social media channels as Facebook, Twitter, Snapchat and Instagram.

Jackie Robinson Day will be supported across social media with its official hashtag: #Jackie42.

In conjunction with Jackie Robinson Day weekend, MLB will host the second annual “Trailblazer Series” at the MLB Youth Academy in Compton, Calif.

Some 100 girls, ages 13 and under, will participate in the three-day tournament (April 12-15) representing 21 states as well as Washington, D.C., Puerto Rico and Canada.

According to MLB, top female baseball coaches and players, including those from USA Baseball’s Women’s National Team, will coach the girls, who are affiliated with such programs as AAU, Babe Ruth & Cal Ripken Baseball, Little League International, Reviving Baseball in Inner Cities, PONY and USSSA.

On April 16, MLB and Scholastic will reveal the ten winners of the "Breaking Barriers: In Sport, In Life" essay contest, which honors the legacy of Jackie Robinson.

According to MLB, the contest “recognizes students who have overcome barriers in their own lives using the example set forth by Jackie Robinson.” Grand prize winners will receive a trip to the 2018 MLB All-Star Game and World Series, respectively.

As part of its Jackie Robinson celebration, in addition to the jersey giveaway, the Dodgers will host a “Breaking Barriers” panel (April 13) for 100 students from John Muir High School (Robinson’s alma mater), Crenshaw High School and Garfield High School.

The team’s pre-game ceremonies will include current and former Jackie Robinson Foundation scholars, while students from John Muir High School will attend the game as part of the club’s Kids 4 Dodgers Baseball initiative; and students from Robinson’s elementary school, Cleveland Elementary School in Pasadena, will participate in Kids Take the Field presented by 99 Cents Only Stores.

Among other team-level platforms:

Chicago Cubs will host Jackie Robinson Foundation Scholars, a program “designed to address the financial needs of minority college students and provide comprehensive mentoring services.”

Cincinnati Reds will honor Chuck Harmon, the first African-American to play for the Reds, along with Reds Hall of Famer Dave Parker, during pre-game ceremonies.

Detroit Tigers will honor winners of the 22nd annual Jackie Robinson Art, Essay and Poetry Contest as well as the recipient of the 12th Annual Jackie Robinson Most Valuable Diverse Business Partner Award.

• Houston Astros will host a special pregame reception featuring Jackie Robinson scholars and alumni, former Astros players and several Houston community leaders. Dr. Bernard Harris Jr., a 19-year veteran astronaut and president of the Harris Foundation, will throw out the ceremonial first pitch.

St. Louis Cardinals will mark the 59th anniversary of Bob Gibson’s first game with the team on Jackie Robinson Day by launching a season-long social media-based fan engagement campaign honoring the Hall of Fame pitcher.

Washington Nationals will have Congressman John Lewis will throw out the first pitch in Nationals Park. Rep. Lewis is a civil rights icon, Presidential Medal of Freedom winner and has been a member of Congress for more than 30 years. Rep. Lewis was chairman of the Student Nonviolent Coordinating Committee and was one of the "Big Six" leaders of groups who organized the 1963 March on Washington.

Jackie Robinson Contracts Not Going, Going, Gone

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