Top
NEWS REAL

• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar232018

As Spend On Pets Tops $69B, MLB Pitches Paw-Fect Game With Bark At The Park

By Barry Janoff

March 23, 2018: The dog days of baseball traditionally not until August.

The bring your dog to the park days happen all season long.

Central Garden & Pet brands AvoDerm Natural Pet Foods and Nylabone along with the American Pet Products Assn. is joining with several MLB teams for a Bark at the Park campaign to “promote pet adoption and raise awareness about the powerful bond between people and their pets.”

The Bark at the Park tour will make stops this season during games in the stadiums of numerous MLB teams, including  the New York Mets, Los Angeles Dodgers, Texas Rangers, Seattle Mariners, Oakland Athletics, Colorado Rockies and Milwaukee Brewers.

The Washington Nationals and Los Angeles Dodgers are among teams conducting a similar promotion, Pups in the Park; while teams such as the Kansas City Royals, Arizona Diamondbacks and Atlanta Braves conduct their own Bark in the Park events.

All told, more than half of MLB’s teams hold bring your canine to the game day on an annual basis.

Each of the teams work with local pet rescue and/or adoption agencies to raise funds and awareness.

Tony La Russa, Hall of Fame manager and vp-special assistant with the Boston Red Sox (pictured below) returns as Bark at the Park’s official ambassador.

He will help promote the program through a PSA campaign at participating ballparks encouraging people to adopt a new pet or a pal for their current pet.

La Russa is co-founder and chairman for the Animal Rescue Foundation (ARF), which will again receive donations from Central Garden & Pet and the teams to support ARF’s many initiatives, including their Pets For Vets program, which provides dogs and trains them to be service dogs for military veterans in need.

The MLB initiatives come as overall spending in the pet industry hit a record $69.51 billion in 2017, nearly $3 billion dollars and a 4% growth over the $66.75 billion spent in 2016), according to the American Pet Products Assn.

The figure covers pet spending in the market categories of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services.

Spending on pet food continues to be the highest source of dollars spent $29 billion plus, up from $28.2 billion in 2016. The figure is expected to grow to almost $30 billion in 2018.

Veterinary care spending remains the second highest source of spending in the pet industry at $17.07 billion, up 7% from 2016.

The third highest source of spending is in supplies and over the counter (OTC) medications, with $15.11 billion spent on items such as beds, collars, leashes, toys, travel items, clothing, food and water bowls, and other accessories in 2017, according to APPA.

One of the highest growth categories is 2017 was “other services,” with $6.16 billion spend, up almost 7%. The category includes pet services outside of health care such as grooming, boarding, walking, training, pet sitting and yard services and more.

Regarding Bark at the Park, “More than 30,000 dogs and their families have attended our Bark at the Park events over the years,” Jim Heim, president-business development for Central Garden & Pet, said in a statement.

“Our pets are part of our families and people are including their pets in family trips and activities. Baseball has really embraced this trend over the last decade and we are proud to have helped develop and promote the concept through our various team partnerships.”

At the games on designated days, people can purchase tickets for themselves and their dogs, join in a pre-game parade around the field and enjoy pet-friendly activities and free product samples.

The season-long program will include in-store messaging at local independent retailers in select markets, PSAs, national media, charitable fundraising and direct engagement with fans at ballparks nationwide.

Tickets for Bark at the Park, Pups in the Park and similar promotions are available through the respective teams’ official Web sites (while tickets last).

Back to Home Page