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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar232018

As Spend On Pets Tops $69B, MLB Pitches Paw-Fect Game With Bark At The Park

By Barry Janoff

March 23, 2018: The dog days of baseball traditionally not until August.

The bring your dog to the park days happen all season long.

Central Garden & Pet brands AvoDerm Natural Pet Foods and Nylabone along with the American Pet Products Assn. is joining with several MLB teams for a Bark at the Park campaign to “promote pet adoption and raise awareness about the powerful bond between people and their pets.”

The Bark at the Park tour will make stops this season during games in the stadiums of numerous MLB teams, including  the New York Mets, Los Angeles Dodgers, Texas Rangers, Seattle Mariners, Oakland Athletics, Colorado Rockies and Milwaukee Brewers.

The Washington Nationals and Los Angeles Dodgers are among teams conducting a similar promotion, Pups in the Park; while teams such as the Kansas City Royals, Arizona Diamondbacks and Atlanta Braves conduct their own Bark in the Park events.

All told, more than half of MLB’s teams hold bring your canine to the game day on an annual basis.

Each of the teams work with local pet rescue and/or adoption agencies to raise funds and awareness.

Tony La Russa, Hall of Fame manager and vp-special assistant with the Boston Red Sox (pictured below) returns as Bark at the Park’s official ambassador.

He will help promote the program through a PSA campaign at participating ballparks encouraging people to adopt a new pet or a pal for their current pet.

La Russa is co-founder and chairman for the Animal Rescue Foundation (ARF), which will again receive donations from Central Garden & Pet and the teams to support ARF’s many initiatives, including their Pets For Vets program, which provides dogs and trains them to be service dogs for military veterans in need.

The MLB initiatives come as overall spending in the pet industry hit a record $69.51 billion in 2017, nearly $3 billion dollars and a 4% growth over the $66.75 billion spent in 2016), according to the American Pet Products Assn.

The figure covers pet spending in the market categories of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services.

Spending on pet food continues to be the highest source of dollars spent $29 billion plus, up from $28.2 billion in 2016. The figure is expected to grow to almost $30 billion in 2018.

Veterinary care spending remains the second highest source of spending in the pet industry at $17.07 billion, up 7% from 2016.

The third highest source of spending is in supplies and over the counter (OTC) medications, with $15.11 billion spent on items such as beds, collars, leashes, toys, travel items, clothing, food and water bowls, and other accessories in 2017, according to APPA.

One of the highest growth categories is 2017 was “other services,” with $6.16 billion spend, up almost 7%. The category includes pet services outside of health care such as grooming, boarding, walking, training, pet sitting and yard services and more.

Regarding Bark at the Park, “More than 30,000 dogs and their families have attended our Bark at the Park events over the years,” Jim Heim, president-business development for Central Garden & Pet, said in a statement.

“Our pets are part of our families and people are including their pets in family trips and activities. Baseball has really embraced this trend over the last decade and we are proud to have helped develop and promote the concept through our various team partnerships.”

At the games on designated days, people can purchase tickets for themselves and their dogs, join in a pre-game parade around the field and enjoy pet-friendly activities and free product samples.

The season-long program will include in-store messaging at local independent retailers in select markets, PSAs, national media, charitable fundraising and direct engagement with fans at ballparks nationwide.

Tickets for Bark at the Park, Pups in the Park and similar promotions are available through the respective teams’ official Web sites (while tickets last).

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