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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Mar242014

MLB, MTV Come To Bat With 'Off The Bat' What's Hot Series With David Ortiz, Fat Joe

Special to NYSportsJournalism.com

March 24, 2014: Now that the 2014 MLB season has officially begun — the Los Angeles Dodgers have a two game lead on the rest of the baseball world thanks to a pair of wins over the Arizona Diamondbacks in Australia — marketers, fans and MLB executives are eyeballing Opening Days, when the other 28 teams begin to play for real.

Among the plethora of events that are scheduled to take place March 30-April 1, MTV and MLB will premiere Off the Bat from the MLB Fan Cave, described as a show where MLB players "will share their love for pop culture and entertainment, while fans will gain behind-the-scenes access to the biggest stars in the game."

Thirty episodes of the 30-minute Off the Bat from the MLB Fan Cave are scheduled to air this season. The series is the first event as part of a multi-year, cross-platform programming partnership between MLB and MTV.

David Ortiz of the Boston Red Sox and MVP of the 2013 World Series is an executive producer of the series throughout the season. Segment executive producers include Robinson Cano (Seattle Mariners), Adam Jones (Baltimore Orioles), Craig Kimbrel (Atlanta Braves), Jose Fernandez (Miami Marlins) and Wil Myers (Tampa Bay Rays).

Hosts include hosted by Sway, Fat Joe, Chris Distefano and Melanie Iglesias.

Each episode of Off the Bat from the MLB Fan Cave will include on-location segments in which MLB players share with viewers their off-the-field interests, such as tours of their favorite restaurants or a look at their sneaker collection.

MTV and MLB said they would host an Opening Day Block Party at the MLB Fan Cave in New York (4th St. between Broadway and Lafayette) on March 30. The free party will feature special celebrity guests, the hosts of Off the Bat from the MLB Fan Cave, food, games and raffles. (Details here.)

The series is scheduled to premiere on MTV2 on April 1 (11 PM ET/PT) and then air every Tuesday night in that  time slot throughout the 2014 season.

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