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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jul092019

MLB, MasterCard Use All-Star Game To Unveil Stand Up To Cancer Campaign

By Barry Janoff

July 9, 2019: The MLB All-Star Game presented by MasterCard is filled with hits, runs, some homers, a few strikeouts and a lot of good-nature interaction.

Perhaps the most important aspect is that the event has become a national stage for MLB and MasterCard’s alliance with Stand Up To Cancer.

Stand Up To Cancer will unveil a PSA during the game on Fox, "For All The Moments We Stand Up,” which will coincide with the iconic moment that thousands in Cleveland’s Progressive Field will stand, holding a placard for a moment of silence to support a loved one affected by cancer.

The PSA is part of a new overarching multi-platform effort from MLB, MasterCard and Stand Up To Cancer that also includes radio, digital, social media and out-of-home media, with placements throughout the 2019 World Series presented by YouTubeTV. 

The new PSA features fans as well as such celebrities as Uzo Aduba, Jordana Brewster, Matt Damon, Zachary Levi, Joe Manganiello and Candice Patton.

The PSA is the latest collaboration between SU2C and MLB, marking MLB's 11th year as a supporter of SU2C.

MLB and Stand Up To Cancer created the first "placard moment" at the 2011 MLB All-Star Game.

MasterCard has been aligned with Stand Up To Cancer for ten years.

To date, MLB has pledged more than $50 million to Stand Up To Cancer's collaborative cancer research programs, “providing invaluable support for research which has helped lead to six FDA approvals for new cancer therapies.”

"We are proud that our partnership with Stand Up To Cancer has had a significant impact on cancer research over the last decade," MLB commissioner Rob Manfred said via the league.

"This year's campaign is yet another example of our sport's commitment to raising awareness around this disease until every person who is battling cancer becomes a survivor."

Boston Red Sox manager Alex Cora and Los Angeles Dodgers manager Dave Roberts are joining for another leg of the Stand Up To Cancer.

They will encourage people to “gather with family, friends, colleagues or teammates to dine out and pay with your MasterCard to make your meal go even further in support of cancer research.”

By dining out at participating locations and spending $10 or more using a MasterCard now through Aug. 15, 2019,, MasterCard will donate one penny to Stand Up To Cancer, up to $4 million. (Details here.)

According to Cheryl Guerin, evp-marketing and communications for MasterCard, “With our dining campaign, we are encouraging cardholders to ‘Start Something Priceless’ by supporting a powerful cause with an everyday activity they already enjoy — dining out.

“By doing so they can help us continue to drive donations and further the impact SU2C can make in putting an end to this disease.”

"They can help us continue to drive donations and further the impact SU2C can make in putting an end to this disease.”

The new PSA will centers on touch-points that are iconic to baseball — standing to catch a foul ball, catching a bag of peanuts from a vendor, being featured on the Jumbotron — before showing thousands of fans, players, managers, umpires and others standing together and holding Stand Up To Cancer cards.

A voiceover offers, “These are the moments that bring us to our feet. The anticipation. The tradition, The foul ball. The 15 seconds of fame. The big catch. The game-winning home run.

“But the most important moment happens when we all stand together. Join us as we stand up to show our support for loved ones affected by cancer. Stand up with us.”

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