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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jul092019

MLB, MasterCard Use All-Star Game To Unveil Stand Up To Cancer Campaign

By Barry Janoff

July 9, 2019: The MLB All-Star Game presented by MasterCard is filled with hits, runs, some homers, a few strikeouts and a lot of good-nature interaction.

Perhaps the most important aspect is that the event has become a national stage for MLB and MasterCard’s alliance with Stand Up To Cancer.

Stand Up To Cancer will unveil a PSA during the game on Fox, "For All The Moments We Stand Up,” which will coincide with the iconic moment that thousands in Cleveland’s Progressive Field will stand, holding a placard for a moment of silence to support a loved one affected by cancer.

The PSA is part of a new overarching multi-platform effort from MLB, MasterCard and Stand Up To Cancer that also includes radio, digital, social media and out-of-home media, with placements throughout the 2019 World Series presented by YouTubeTV. 

The new PSA features fans as well as such celebrities as Uzo Aduba, Jordana Brewster, Matt Damon, Zachary Levi, Joe Manganiello and Candice Patton.

The PSA is the latest collaboration between SU2C and MLB, marking MLB's 11th year as a supporter of SU2C.

MLB and Stand Up To Cancer created the first "placard moment" at the 2011 MLB All-Star Game.

MasterCard has been aligned with Stand Up To Cancer for ten years.

To date, MLB has pledged more than $50 million to Stand Up To Cancer's collaborative cancer research programs, “providing invaluable support for research which has helped lead to six FDA approvals for new cancer therapies.”

"We are proud that our partnership with Stand Up To Cancer has had a significant impact on cancer research over the last decade," MLB commissioner Rob Manfred said via the league.

"This year's campaign is yet another example of our sport's commitment to raising awareness around this disease until every person who is battling cancer becomes a survivor."

Boston Red Sox manager Alex Cora and Los Angeles Dodgers manager Dave Roberts are joining for another leg of the Stand Up To Cancer.

They will encourage people to “gather with family, friends, colleagues or teammates to dine out and pay with your MasterCard to make your meal go even further in support of cancer research.”

By dining out at participating locations and spending $10 or more using a MasterCard now through Aug. 15, 2019,, MasterCard will donate one penny to Stand Up To Cancer, up to $4 million. (Details here.)

According to Cheryl Guerin, evp-marketing and communications for MasterCard, “With our dining campaign, we are encouraging cardholders to ‘Start Something Priceless’ by supporting a powerful cause with an everyday activity they already enjoy — dining out.

“By doing so they can help us continue to drive donations and further the impact SU2C can make in putting an end to this disease.”

"They can help us continue to drive donations and further the impact SU2C can make in putting an end to this disease.”

The new PSA will centers on touch-points that are iconic to baseball — standing to catch a foul ball, catching a bag of peanuts from a vendor, being featured on the Jumbotron — before showing thousands of fans, players, managers, umpires and others standing together and holding Stand Up To Cancer cards.

A voiceover offers, “These are the moments that bring us to our feet. The anticipation. The tradition, The foul ball. The 15 seconds of fame. The big catch. The game-winning home run.

“But the most important moment happens when we all stand together. Join us as we stand up to show our support for loved ones affected by cancer. Stand up with us.”

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