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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul122013

MasterCard Enlists Mr. Met, Philliy Phanatic, Eric Stonestreet In Cancer-Fight Campaign

By Barry Janoff

July 12, 2013: Two-time Emmy winner Eric Stonestreet (Modern Family) and the official mascots from the New York Mets and Philadelphia Phillies will play key roles in MasterCard Worldwide's multi-media marketing campaign to support its alliance with Stand Up To Cancer.

The cause-marketing effort, "Dig In & Do Good," was unveiled in conjunction with activities surrounding MLB's All-Star Game, which will be played on July 16 in the Mets' home venue, Citi Field.

Both MLB and MasterCard, an official partner of MLB and the All-Star Game, have been a lead supporters of Stand Up To Cancer, which was launched in 2008.

Now through Sep. 28, 2013,  MasterCard said it would make a donation to Stand Up To Cancer up to a total of $4 million each time a cardholder spends $10 or more when dining out, or ordering in, and pays with their MasterCard or MasterCard enabled with PayPass.

To date, MasterCard has raised more than $12 million for SU2C, according to the organization.

This year's effort will be anchored via three TV commercials, which will break during the Chevrolet Home Run Derby on ESPN on July 15, then air again on Fox during the All-Star Game. The spots will then appear during baseball broadcasts as well as in select MLB stadiums throughout the season.

Support includes Internet and such social media destinations as Facebook, Twitter and YouTube.

Two of the 30-second commercials star Mr. Met and his arch rival, the Philliy Phanatic, from the Mets' arch rival Philllies. In "Mascot," they recall how they pranked each other through the years, including turning on sprinklers at the wrong time, pulling chairs away and filling lockers with baseballs. (See the full spot here.)

In both commercials, they put their differences aside to dine together, following the campaign's mantra "Dig In & Do Good" in order to help raise money for Stand Up 2 Cancer.

The third spot, "Running," follows Stonestreet as he jogs around town to thank people at different eateries who are using their MasterCard to pay for their meals, helping MasterCard to reach its goal of donating to the cause "one priceless cent at a time." In the last shot, a female senior citizen gets up from her table to give Stonestreet a hug. "I'm pretty sweaty," he warns her, to no avail as she embraces him in her arms. (See the full spot here.)

The spots were previewed at the MLB Fan Cave in New York Thursday evening as part of All-Star Game weekend.

“Like most people, cancer has personally affected my life," Stonestreet said. "My mother is a two-time survivor and unfortunately more of my family and friends have been touched by this tragic disease. That’s why I am honored to support Stand Up To Cancer and their collaboration with MasterCard’s ‘Dig In and Do Good’ campaign. Together, we can make a difference in the fight against cancer.”

SU2C was established by film and media leaders who "utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease."

Steve Carell Joins MLB Cancer Fight

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