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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Mar062019

Seattle Mariners True To The Blue With Humorous TV Spots For 2019 Season

By Barry Janoff

March 6, 2019: You can tell the MLB season is upon us when Spring Training games in the Cactus and Grapefruit Leagues are underway, MLB broadcast partners release their on-air schedules and the Seattle Mariners unveil their annual, humorous marketing campaign.

This season, four spots, under the team’s “True to the Blue” banner, will air on regional TV, digital, social media and in the newly renamed T-Mobile Park.

The commercials were shot in the Mariners' Spring Training facility, Peoria Stadium in Arizona.

This season’s spots feature several of the team’s stars, including Dee Gordon, Mitch Haniger, Mallex Smith, Kyle Seager, Marco Gonzales, Wade LeBlanc, Yusei Kikuchi and Felix Hernandez

The team’s lead agency is Copacino+Fujikado, Seattle, which has been working with the Mariners since 1994.

In “SpeeDee,” Dee Gordon hits a triple and races around the base path. When he stops at third, a Nascar-type pit crew team comes out to to clean his shoes, give him a new helmet and fix his spikes.

In “Hannibal Fanimal,” Mitch Haniger (pictured above) falls into the stands to catch a fly ball. Dedicated overzealous fan Brad won’t let him get back to the game, seeking personal info, trying to set up time to hang out, taking a selfie and complementing him on his play.

Moving Target” shows that Mallex Smith is so fast that while Kyle Seager is tying his shoes while talking to him, Mallex manages to take a shower, shave and change clothes.

Pitchers star in “Arts & Crafty,” with Marco Gonzales, Wade LeBlanc and Yusei Kikuchi, all left-handed pitchers, shown as members of the Crafty Lefties Club and comparing arts & craft skills.

Felix Hernandez a right-handed pitcher — and thus not a member of this club — walks in on the meeting and says with mocking contempt, “Lefties.”

Copacino+Fujikado said its Mariners creative gets more than 2 million views via social media and at the team’s Web site.

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