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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr092014

Report: When It Comes To 2014 MLB Fans, The Most Loyal Group Is In The Cards

By Barry Janoff

April 8, 2014: The 2014 MLB season is barely into its first full month, but there already is heated discussion about which teams have the most loyal and least loyal fan bases.

The title of most loyal fan base, at least for the current season, goes to the St. Louis Cardinals, followed by the Philadelphia Phillies, Boston Red Sox, Atlanta Braves and San Francisco Giants.

The least loyal? The Houston Astros.

The rankings are not from MLB but engagement and customer loyalty research consultancy Brand Keys, New York, which just released its 2014 MLB Fan Loyalty Index.

According to Brand Keys, the Sports Fan Loyalty Index "provides an apples-to-apples comparison of the intensity with which fans within a team’s SMSA (standard metropolitan statistical area) support the home team versus corresponding values for fans of other teams in that market."

The Sports Fan Loyalty Index is driven in four ways: "Pure Entertainment" ("How well a team does, but more importantly, how exciting is their play"), "Authenticity" ("How well they play as a team, which can be driven by such factors as a new stadium or a new manager"); "Fan Bonding" ("Are players respected and admired?"); and "History and Tradition" ("Is the game and the team part of a fan's and a community's rituals, institutions and beliefs").

Robert Passikoff, president of Brand Keys, said that the survey can help teams to increase broadcast, ticket and merchandise revenues by providing loyalty rankings and fan diagnostics in their home and national markets.

“Theses insights enable league and team management to identify areas, particularly emotional aspects, that need strategic brand coaching,” Passikoff said in a statement.

“Theses insights enable league and team management to identify areas, particularly emotional aspects, that need strategic brand coaching."

"Fan loyalty correlates very highly with broadcast viewership, merchandise purchase, and ticket revenues. Happier fans too," said Passikoff. “Everybody loves a winner, but it’s important to note that win/loss ratios do not entirely govern fan loyalty."

Considering that the Cardinals lost to the Red Sox in the 2013 World Series, even winning the MLB crown "doesn’t immediately jump a team to the top of the loyalty list," said Passikoff. "It certainly helps build loyalty, but there are three other emotionally based factors that must be taken into account.”

Winning the Series can add up to 20% to a team’s loyalty score, according to Passikoff. "That certainly moves you up the list, but it doesn't load the loyalty bases for a team either.”

Among the Brand Keys' four factors, "History and Tradition" "is the most emotional of values when it comes to major league sports,” said Passikoff. “It is often the fan loyalty driver that accounts for nearly a ll the loyalty that exists for a team.

As an example, Passikoff said that it’s been 106 years since the Chicago Cubs won a World Series, and 69 years since they won a National League pennant, "but they remain among the top five teams when it comes to being part of the Chicago community."

In the Brand Keys report, however, the Cubs are down at No. 17 among all MLB teams.

“Overall league and team rankings correlate with viewership and merchandise sales, and since rankings can be influenced depending upon how loyalty drivers are managed, it’s critical that team marketers do accurate scouting regarding the strategic ball they intend to pitch fans,” said Passikoff. “Otherwise they can be literally thrown out by the fans.”

“All teams all brands, for that matter can benefit from increased loyalty levels, but as baseball is traditionally called America’s ‘National Pastime,’ there’s an extra emotional connection for fans.” said Passikoff, “As this is just the start of the 2014 season, it’s worth quoting Hall of Famer Yogi Berra, who noted, ‘It ain’t over till its over,’ and real emotional loyalty metrics can put a team into extra innings with their fans."

Brand Keys 2014 MLB Fan Loyalty Index

1. St. Louis Cardinals
2. Philadelphia Phillies
3. Atlanta Braves
4. Boston Red Sox
5. San Francisco Giants
T6. New York Yankees/Detroit Tigers
7. Los Angeles Dodgers
8. Oakland Athletics
9. Washington Nationals
10. Tampa Bay Devil Rays
T11. Cincinnati Reds/Baltimore Orioles
12. Anaheim Angels
13. Milwaukee Brewers
14. Chicago White Sox
15. Minnesota Twins
T16. Miami Marlins/Texas Rangers
17. Chicago Cubs
T18. Toronto Blue Jays/Cleveland Indians/Pittsburgh Pirates
T19. San Diego Padres/Kansas City Royals
20. Colorado Rockies
21. Seattle Mariners
22. Arizona Diamondbacks
23. New York Mets
24. Houston Astros

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