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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr092014

Report: When It Comes To 2014 MLB Fans, The Most Loyal Group Is In The Cards

By Barry Janoff

April 8, 2014: The 2014 MLB season is barely into its first full month, but there already is heated discussion about which teams have the most loyal and least loyal fan bases.

The title of most loyal fan base, at least for the current season, goes to the St. Louis Cardinals, followed by the Philadelphia Phillies, Boston Red Sox, Atlanta Braves and San Francisco Giants.

The least loyal? The Houston Astros.

The rankings are not from MLB but engagement and customer loyalty research consultancy Brand Keys, New York, which just released its 2014 MLB Fan Loyalty Index.

According to Brand Keys, the Sports Fan Loyalty Index "provides an apples-to-apples comparison of the intensity with which fans within a team’s SMSA (standard metropolitan statistical area) support the home team versus corresponding values for fans of other teams in that market."

The Sports Fan Loyalty Index is driven in four ways: "Pure Entertainment" ("How well a team does, but more importantly, how exciting is their play"), "Authenticity" ("How well they play as a team, which can be driven by such factors as a new stadium or a new manager"); "Fan Bonding" ("Are players respected and admired?"); and "History and Tradition" ("Is the game and the team part of a fan's and a community's rituals, institutions and beliefs").

Robert Passikoff, president of Brand Keys, said that the survey can help teams to increase broadcast, ticket and merchandise revenues by providing loyalty rankings and fan diagnostics in their home and national markets.

“Theses insights enable league and team management to identify areas, particularly emotional aspects, that need strategic brand coaching,” Passikoff said in a statement.

“Theses insights enable league and team management to identify areas, particularly emotional aspects, that need strategic brand coaching."

"Fan loyalty correlates very highly with broadcast viewership, merchandise purchase, and ticket revenues. Happier fans too," said Passikoff. “Everybody loves a winner, but it’s important to note that win/loss ratios do not entirely govern fan loyalty."

Considering that the Cardinals lost to the Red Sox in the 2013 World Series, even winning the MLB crown "doesn’t immediately jump a team to the top of the loyalty list," said Passikoff. "It certainly helps build loyalty, but there are three other emotionally based factors that must be taken into account.”

Winning the Series can add up to 20% to a team’s loyalty score, according to Passikoff. "That certainly moves you up the list, but it doesn't load the loyalty bases for a team either.”

Among the Brand Keys' four factors, "History and Tradition" "is the most emotional of values when it comes to major league sports,” said Passikoff. “It is often the fan loyalty driver that accounts for nearly a ll the loyalty that exists for a team.

As an example, Passikoff said that it’s been 106 years since the Chicago Cubs won a World Series, and 69 years since they won a National League pennant, "but they remain among the top five teams when it comes to being part of the Chicago community."

In the Brand Keys report, however, the Cubs are down at No. 17 among all MLB teams.

“Overall league and team rankings correlate with viewership and merchandise sales, and since rankings can be influenced depending upon how loyalty drivers are managed, it’s critical that team marketers do accurate scouting regarding the strategic ball they intend to pitch fans,” said Passikoff. “Otherwise they can be literally thrown out by the fans.”

“All teams all brands, for that matter can benefit from increased loyalty levels, but as baseball is traditionally called America’s ‘National Pastime,’ there’s an extra emotional connection for fans.” said Passikoff, “As this is just the start of the 2014 season, it’s worth quoting Hall of Famer Yogi Berra, who noted, ‘It ain’t over till its over,’ and real emotional loyalty metrics can put a team into extra innings with their fans."

Brand Keys 2014 MLB Fan Loyalty Index

1. St. Louis Cardinals
2. Philadelphia Phillies
3. Atlanta Braves
4. Boston Red Sox
5. San Francisco Giants
T6. New York Yankees/Detroit Tigers
7. Los Angeles Dodgers
8. Oakland Athletics
9. Washington Nationals
10. Tampa Bay Devil Rays
T11. Cincinnati Reds/Baltimore Orioles
12. Anaheim Angels
13. Milwaukee Brewers
14. Chicago White Sox
15. Minnesota Twins
T16. Miami Marlins/Texas Rangers
17. Chicago Cubs
T18. Toronto Blue Jays/Cleveland Indians/Pittsburgh Pirates
T19. San Diego Padres/Kansas City Royals
20. Colorado Rockies
21. Seattle Mariners
22. Arizona Diamondbacks
23. New York Mets
24. Houston Astros

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