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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Jun252010

MLB, Marketers Honor Peanuts' Diamond Event: Play Ball, Charlie Brown!

June 25, 2010: When Jake Norworth wrote the words to "Take Me Out To The Ball Game" in 1908, he  didn't know that one particular line would reverberate in both baseball and comic strip history.

"Buy me some peanuts and Cracker Jack" is as famous a line in song as any. On Oct. 2, 1950, Charles Schulz likely had heard that song when the first "Peanuts" comic strip appeared in print. The iconic strip, which contained numerous baseball (as well as other sports) plot lines, was written and illustrated by Schulz and ran with original versions until Feb. 13, 2000, the day after his death. Since then, previously published strips have remained in syndication.

This year, to honor the 60th anniversary of the strip, Schulz'  family has teamed with MLB to honor Charlie Brown (the star of Peanuts, not the real Charlie Brown who pitched in four games for the Cleveland Spiders in 1897, going 1-2 with a 7.77 ERA) and his gang. Among the festivities are bobble head days with such teams as  the San Francisco Giants, Detroit Tigers, Los Angeles Angels of Anaheim and Schulz' hometown team Minnesota Twins; appearances by Peanuts characters such as Lucy; and a traveling Peanuts at Bat! exhibit, which is part of the The Schulz Museum in Santa Rosa, Calif., featuring dozens of Peanuts baseball-themed strips, photographs and memorabilia.

Among other events, on July 14, the day after the MLB All-Star Game, ABC-TV will air Lucy Must Be Traded Charlie Brown, which originally aired in 2003 and has since been on DVD (Paramount).

The diamond 60th anniversary party is hitting MLB diamonds under the auspices of Peanuts Worldwide, a joint venture between Iconix Brand Group, New York, and Charles M. Schulz Creative Associates. Other brands are also on the roster, include Hallmark, the exclusive destination for Peanuts 60th anniversary products such as plush, giftware and Keepsakes ornaments; Yahtzee: Peanuts 60th Anniversary Collectors Edition by USAopoly, Snoopy Flying Ace videogame for Xbox Live Arcade, Celebrating Peanuts: 60 Years by Andrews McMeel, The Peanuts Collection: Treasures from the World's Most Beloved Comic Strip by Little, Brown and tank tops by Mighty Fine.

Upcoming events with MLB teams include Los Angeles Angels of Anaheim (June 26) when Schulz' daughter Jill Schulz will throw out the first pitch and fans will get Snoopy bobbleheads courtesy of Knott’s Berry Farm); Cleveland Indians (Aug. 8) with an appearance by Peanuts characters; and the Minnesota Twins (Aug.15) with a visit from Peanuts characters and Peanuts-themed activities.

The San Francisco Giants and Detroit Tigers held Peanuts' events earlier in June.

The Schulz Museum’s Peanuts at Bat! exhibit will travel to the Leigh Yawkey Woodson Art Museum in Wausau, Wisc. (June 26 - Aug. 29) and the Washakie Museum in Worland, Wyoming (Sept. 23 – Nov. 3).

According to Peanuts Worldwide, nearly 10% of the 18,000 Peanuts comic strips were baseball-themed.

"My dad had a great fondness for baseball, and often shared his memories of playing with the neighborhood kids as a young child, using just a stick and whatever they could find as a ball," Jill Schulz said in a statement. "His love of the sport shows through in the many baseball challenges faced by Charlie Brown and the Peanuts Gang in the comic strip and television shows throughout the years."

As to why the baseball team on which Charlie Brown pitches loses all his games, Jill Schulz said that her Dad would explain, "Everyone experiences losing at one time or another — people can identify with losing. Very few people experience winning all the time."

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