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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct042017

Office Supply And Demand: W.B. Mason Joins MLB Roster With Multi-Year Deal

By Barry Janoff

October 4, 2017: Continuing its late-season marketing partnership drive, MLB said it has signed a multi-year deal with W.B. Mason, naming the family-owned private office supplier the presenting sponsor of replay review for the 2017 post-season as well as the official office products supplier for the league.

Although this is the first national sports partnership for the Brockton, MA-based firm, established in 1898, it already has local alliances with eight MLB teams.

Financial terms of the alliance with W.B. Mason were not released.

The W.B. Mason agreement is the fourth new MLB partnership formed since Sept. 18.

This week, YouTube TV was named the premiere presenting sponsor for the 2017 World Series.

Last month, MLB signed Camping World to a multi-layered alliance, including becoming the first presenting sponsor in the history of the American League and National League Championship Series.

Doosan signed with MLB to a multi-year deal, including presenting sponsor for the American League Division Series.

In addition, league partner T-Mobile was named the presenting sponsor for the National League Division Series.

"W.B. Mason signs are a distinctive presence at MLB ball parks in the eastern part of the country and this partnership aims to expand that recognition throughout the rest of the country," Noah Garden, evp-business for MLB, said in a statement.

“Being a part of post-season Replay Reviews presents W.B. Mason with a great opportunity for visibility at a time of heightened drama and focus for fans," said Garden.

Post-season marketing support for the deal includes replay review technicians wearing W.B. Mason-branded shirts and caps, stadium signage, digital advertising and social media platforms — including the official @MLBReplays account on Twitter — using the brand's tagline: "Who But . . . W.B. Mason."

W.B. Mason in 2016 reported revenue in excess of $1.6 billion.

After sponsoring the Boston Red Sox in 2003, W.B. Mason added the Philadelphia Phillies in 2004 and the New York Yankees in 2005.

"Baseball’s daily presence and broad reach is a perfect fit for us as we take this significant step in elevating our brand awareness to a national level."

Other W.B. Mason club partnerships include the Cleveland Indians, Washington Nationals, New York Mets, Pittsburgh Pirates and Tampa Bay Rays.

The company will have an in-stadium presence during the post-season in Fenway Park, Yankee Stadium, Progressive Field and Nationals Park, including W.B. Mason toy truck giveaways.

According to Leo J. Meehan III, president and CEO for W.B. Mason. “Our MLB team partnerships have been a major contributing factor to our growth over the past decade. Who else but MLB for our first national sports deal?
 
"Baseball’s daily presence and broad reach is a perfect fit for us as we take this significant step in elevating our brand awareness to a national level."

YouTube TV Signs With MLB As Premier Presenting World Series Sponsor

Camping World Pitches Marketing Tent With MLB

MLB Pact Names Doosan Presenting Playoff Sponsor


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