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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Apr102013

Baseball Moves Into The (Cereal) Bowl Game With Kellogg's Alliance

Special to NYSportsJournalism.com

April 9, 2013: Baseball games are mostly played in the afternoon or evening. But MLB is now a member of the "breakfast club."

Kellogg Co. has signed a multi-year agreement naming the cereal- and snack maker an official sponsor of Major League Baseball.

Kellogg will support the alliance with multi-media marketing, consumer activations, social media and branding on more than 27 million specially-marked packages of Kellogg's products. Although not detailed, Kellogg likely will ad TV, print and other traditional marketing to the mix.

Financial terms of the deal were not reveals.

Kellogg said it would launch the alliance with the "Kellogg's Triple Play" promotion, offering consumers the opportunity to win tickets to a 2013 World Series game, a 2014 Opening Day game and the 2014 MLB All-Star Game. The promotion is being touted on packaging, online, through additional text-to-win platforms and multiple activations with MLB teams.

To be eligible to enter, the Kellogg's Triple Play sweepstakes, consumers must first become registered members of the Kellogg's Family Rewards program. (Full details here.)

Among the brands that Kellogg is bringing to the MLB breakfast table are Frosted Flakes, Nutri-Grain Bars, Cheez-It Baked Snack Crackers, Keebler cookies and Rice Krispies Treats.

"Building the next generation of fans is an important priority for Major League Baseball, so we are pleased to welcome Kellogg Company, and its iconic and popular brands loved by families, as an official MLB sponsor," Tim Brosnan, evp-business, for MLB, said in a statement. "Thanks to Kellogg Co., winning fans will have the opportunity to experience the best that Baseball has to offer and see the most talented players in the world at Opening Day, the MLB All-Star Game and the World Series."

According to Todd Penegor, president, U.S. Snack for Kellogg, "Teaming up with MLB and the national pastime is a fun way to connect with our consumers across multiple brands. The Triple Play sweepstakes will allow baseball fans the opportunity to enjoy our brands, and have the chance to win some great prices."

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