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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Jul272010

MLB, SU2C Using Virtual Goodies At All Ballparks To Strike Out Cancer

July 27, 2010: Stand Up To Cancer and Major League Baseball have launched an online segment of their alliance that enables fans to customize virtual baseball virtual goods from their favorite ballparks, including bases, ballpark seats, suites and even the pitcher's mound.

The program, "MLB.com Stand Up Stadiums," will be supported at launch by a PSA created by MLB.com and SU2C that will be shown on ballpark video boards and at MLB.com and club Web sites. The PSA is introduced by actress Melissa Joan Hart, who explains the new initiative.

SU2C is the charitable initiative supporting groundbreaking research aimed at getting new cancer treatments to patients in an accelerated time frame. In paying for the virtual items, fans will be contributing directly to cancer research  and will also be able family and friends who have been affected by cancer.

After choosing their favorite team and ballpark, fans can select the virtual piece of the stadium they'd like to dedicate. According to MLB, the minimum donations will be tiered based on the items available: $5 per ballpark seat, $100 per suite, $200 per base and $500 per pitcher's mound. Individual donations at each tier may be increased as desired.

Before completing the donation, fans can enter a dedication name, write a personal commemorative message and upload a digital photograph to customize their virtual items.  Fans will be able to preview their items before ordering in a special team-branded gallery page. The donor will have a unique web page link to display and share the virtual item with friends, families, co-workers and others touched by cancer via e-mail and across social networking platforms. (Full details here.)

"Stand Up to Cancer is thrilled to continue our long-standing partnership with Major League Baseball, through MLB.com and Stand Up Stadiums," SU2C co-founder and movie producer Laura Ziskin said in a statement. "It's a platform that allows baseball fans everywhere to help make real progress against cancer. As a person living with cancer, I also know that this tribute space will make a personal difference in the lives of patients, survivors, and all of us in the fight."

Major League Baseball was the founding donor to contribute to Stand Up To Cancer in 2008. MLB Network will be among a number of stations donating an hour of time on Set. 10 for a "Stand Up To Cancer" telethon, hosted by Katie Couric, Diana Sawyer and Brian Williams. Other networks involved include HBO, and E!

According to Dinn Mann, evp-content for MLB.com "Stand Up Stadiums present a compelling online vehicle to honor loved ones and rally fans in the fight against cancer. The virtual ballparks provide a convenient way to donate, to spread the word interactively, and as an extension of Commissioner Selig's, and the industry's, commitment to the cause."

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