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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Nov272018

MLB Antes Up With MGM Resorts, Eyes $1B From Gaming, Promotions, Activation

By Barry Janoff

November 27, 2018: The legal sports betting train continues to roll on at full speed, picking up as its latest passenger Major League Baseball, which today unveiled a multi-year deal designating MGM Resorts International as the first “official gaming partner" and “official entertainment partner” of MLB.

The “all-inclusive partnership agreement” will combine the MLB brand with MGM Resorts and playMGM brands across league and team sponsorships, data usage in gaming, promotion across MLB-owned media platforms, and domestic and international activations at MLB events.

Financial terms of the pact were not shared.

MGM Resorts also has official status with the NBA and NHL.

"We are pleased to partner with MGM Resorts International, a clear industry leader in the sports gaming area, to work together on bringing innovative experiences to baseball fans and MGM customers," MLB commissioner Rob Manfred said during a media conference in New York.

"Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan-engagement opportunities ahead."

As an official sponsor of MLB, MGM Resorts will promote its brand and gaming options domestically across MLB's digital and broadcast platforms, including MLB Network, MLB.com, the MLB At Bat app and additional fan engagement offerings to be jointly developed.

Under terms of the deal, MGM Resorts will be identified as an MLB-authorized gaming operator and utilize MLB's official statistics feed, on a non-exclusive basis, throughout its digital and live domestic sports gaming options.

MLB will also make enhanced statistics available to MGM on an exclusive basis.

MGM Resorts and MLB said they would work together on “comprehensive responsible gaming measures and work to protect the integrity of the game both on and off the field.”

MLB intellectual property will appear in MGM advertising and promotional campaigns, and MGM also will broaden its commitment to baseball by securing multiple MLB club partnerships.

MGM will have a presence at MLB jewel events, including the All-Star Game and World Series.

The Supreme Court in May overturned the national law preventing legal betting on sports in individual states, with each state now deciding whether or not to allow the platform.

States that currently allow legal sports betting are Delaware, Mississippi, Nevada, New Jersey, West Virginia, Pennsylvania and Rhode Island. Others have bills waiting to be passed or rejected.

Pro sports leagues in the U.S. are set to receive a potential $4.2 billion boost in annual revenue, not just from the betting but also from such platforms as advertising, data. merchandise and sponsorship, according to the American Gaming Assn.

AGA said the NFL has the potential to take in more than $2 billion, MLB $1.1 billion, the NBA nearly $600 million and the NHL more than $200 million.

AGA research shows that legal sports betting could help generate additional revenues of $154 million for MLB as a result of spending by betting operators and data providers, that gaming operators may spend $64 million on MLB advertising, sponsorship revenues from gaming operators providing an additional $62 million for MLB and $28 million from data rights.

According to Jim Murren, MGM Resorts chairman and CEO, "We are excited to enter into this historic partnership with MLB. We are thrilled to create a new one-of-a-kind fan experience for baseball fans.

“Combining MGM Resorts' world-class entertainment and technology with MLB data will continue to transform a rapidly changing industry. This partnership further amplifies the significance of our GVC JV, firmly establishing MGM Resorts and playMGM as the market leader in partnerships with major professional sports leagues."

"Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan-engagement opportunities ahead."

The deal extends beyond the U.S.

In Japan, MGM Resorts will be an official partner at such grassroots baseball events as the MLB Road Show, an interactive fan experience that celebrates MLB.

MLB Road Show tours throughout Japan giving fans an opportunity to participate in baseball activities including batting and pitching cages, base-running stations, virtual reality and a baseball museum.

"The four major sports leagues will earn a collective $4.2 billion from widely available legal sports betting, further proving that working together with the gaming industry will pay dividends for all sports stakeholders,"  Sara Slane, svp-public affairs for the AGA, said via the group.

"Legal, regulated sports betting will create huge new revenue opportunities for sports leagues — and the NFL could be the biggest winner of all," said Slane.

“Once legal sports betting expands across the country, the NFL could take in more than $2 billion a year, reinforcing how much sports leagues stand to gain from increased viewership and private partnerships with sports betting operators."

According to Washington D.C.-based GamblingCompliance, revenue from legal sports betting will reach almost $700 million in 2019, divided about evenly between online and casino take.

The figure is estimated to rise to about $1.8 billion in 2020, the majority from online, followed by casino and a small retail segment.

In 2021, revenue could reach $2.9 billion, again with the majority from online sources.

The number will top $4 billion in 2022, with more than half from online, per GamblingCompliance.

NBA Places Its Bets With MGM Resorts

You Bet Your Ice: NHL Signs Gaming Deal With MGM Resorts

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