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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Aug112014

MLB T's Join Caskets, Condoms, Comics And 2,997 Other Categories In Kiss Cosmos

By Barry Janoff

August 10, 2014: Since 1977, Kiss said it has licensed products in some 3,000 categories that have accounted for more than $1 billion in total retail sales. The list includes pinball machines, board games, Zippo lighters, action figures, comic books, credit cards, condoms and the infamous Kiss Kasket.

But just in case you thought there was a marketing deal or alliance that Kiss had not formed, here is one that seems more of a no-brainer than some of the others.

The iconic rock group has unveiled a pact with MLB to launch baseball-themed apparel.

A collection of T-shirts, Play Ball with Kiss, will unite "the rock fashion sense of Kiss with the instantly recognizable logos" of a dozen MLB clubs. The logo features the group from its Dressed to Kill (1975) release but with the four guys in full makeup wearing the baseball uniforms from each respective team.

A second Kiss-themed apparel line, Locker Plate, which is said to be "inspired" by the Kiss classic, "Detroit Rock City," is scheduled to launch later this year.

Financial details were not disclosed.

"We are die-hard Major League Baseball fans, and it's a thrill for Kiss to be featured as MLB players from some of our favorite teams in this spectacular graphic artwork," Kiss' Paul Stanley and Gene Simmons said in a statement. "We are ready to 'play ball,' with Kiss and MLB fans."

Details for supporting marketing were not shared.

The initial Play Ball with Kiss line will include T-shirts for the Boston Red Sox, Chicago Cubs, Detroit Tigers, Los Angeles Angels of Anaheim, Los Angeles Dodgers, New York Mets, New York Yankees, Oakland A's,  Philadelphia Phillies, Pittsburgh Pirates,  St. Louis Cardinals and the Washington Nationals,

At launch, the T-shirts will be available at MLB team stores, stadium gift shops, sports retailers and online at  MLB's Web site. The line will extend to mass market and mid-tier department stores later this year.

The deal was handled between Liquid Blue, a licensee of Major League Baseball Properties, Inc., and Epic Rights, the global branding and merchandising company representing the merchandising, licensing, e-commerce and digital media interests for Kiss.
 
"This is a major cross-promotion combining rock 'n' roll and baseball — two all-time American favorites — that will be a home run with sports and other specialty retailers," Lisa Streff, svp-licensing for Epic Rights, said in a statement. "Play Ball with Kiss T-shirts from Liquid Blue deliver an edgy and authentic graphic interpretation of these iconic rock band members dressed as MLB team players."

Earlier this year, Kiss, celebrating its 40th anniversary, was inducted into the Rock and Roll Hall of Fame. Los Angeles Kiss of the Arena Football League  also launched this year, with a supporting docu-series, 4th and Loud, debuting Tuesday night (Aug. 12) on AMC.

Kiss signed with Epic Rights this past March after leaving Live Nation Merchandise. Although the official Kiss goods cover a plethora of categories they do not include real or replica guns or tobacco-related products, according to the band.

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