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• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jun172017

MLB Ramps Up Father’s Day Effort To Raise Awareness About Prostate Cancer

By Barry Janoff

June 16, 2017: If the uniforms on MLB players and the baseballs and other equipment they are using look a bit different this weekend, that ’s because they have added some special detailing, all for a good cause.

With a combined focus on Father’s Day and its on-going work with Stand Up 2 Cancer and the Prostate Cancer Foundation, MLB is fronting multi-platform effort to raise awareness and support to find a cure for prostate cancer.

Every 20 minutes, a man in the U.S. dies from prostate cancer, more than 26,00 every year, according a new PSA from the Prostate Cancer Foundation starring Joe Torre (pictured below), Hall of Famer and MLB evp-baseball operations for MLB.

Marketing in addition to the PSA has included Internet, social media, broadcast mentions on MLB Network and during MLB network and cable games and in-stadium awareness.

Players and all on-field personnel will wear symbolic prostate cancer blue ribbons and blue wristbands on Father’s Day, as they have done since MLB partnered with the Prostate Cancer Foundation in 1996.

For the second year during Father’s Day weekend, players will wear specially designed jerseys from Majestic which incorporate blue into the clubs’ regular logos. Caps from New Era are highlighted by a blue shadow tech heather crown and graphite visor.

MLB said it would donate all royalty payments from the sales of uniform items to the Prostate Cancer Foundation and Stand Up To Cancer.

However, this year, the effort has been significantly expanded.

Players for the first time  have options from two different pairs of blue-infused socks from Stance to wear duing games.

Fans will also see symbols of MLB’s efforts in other elements of the games.

Father’s Day games will feature a blue-stitched Rawlings baseball as the official game ball.

Commemorative base jewels and dugout lineup cards will be blue.

Among the other game equipment to be used for prostate cancer awareness throughout Father’s Day Weekend are blue compression sleeves, blue batting gloves, blue footwear, blue wrist/elbow/leg guards and catcher’s equipment.

Efforts also include the annual Prostate Cancer Foundation "Home Run Challenge," which has given fans the chance to make a one-time monetary donation or pledge for every home run hit by their favorite MLB teams.

That effort began June 1 and runs  through Father’s Day. It has been supported by various elements, including the PSA with Torre, which has run on MLB Network, during MLB broadcast games, online and in stadiums.

Every dollar donated through the Home Run Challenge goes to the Prostate Cancer Foundation to fund research to defeat prostate cancer, according to MLB.

As of June 15, more than $3 million has been pledged via the 2017 Home Run Challenge.

MLB teams have pledged a dollar amount for every home run their teams have hit during the Home Run Challenge time period. 

Since its inception in 1997, the Home Run Challenge has raised more than $45 million for Prostate Cancer Foundation, considered the world’s leading philanthropic organization funding and accelerating prostate cancer research. 

Several MLB clubs will host special pre-game ceremonies, including ceremonial first pitches and representatives from the Prostate Cancer Foundation attending games.

On Father’s Day, MLB.com, all 30 clubs and broadcast partners will "express their gratitude by sharing their favorite baseball moments of Dad" on social media using #MLBDads. Fans are being encouraged to do the same.

Overall, Prostate Cancer Foundation has raised more than $700 million for prostate cancer research to date, which has resulted in helping bring six prostate cancer medicines to patients.

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