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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov082012

More Than 32 Million Baseball Fans, Collectors Come To Bat For MLB Stamps

By Barry Janoff

November 8, 2012: The U.S. Postal Service is losing as much as $25 million a day and reported a net loss of $5.2 billion in the third quarter of 2012. But don't blame that on baseball fans and sports stamps collectors.

More than 32 million Major League Baseball All-Star Forever stamps have been sold since their pre-order release in May and official release on July 20, according to USPS.

The four classic players, each with his own stamp, are Willie Stargell (Pittsburgh Pirates), Joe DiMaggio (New York Yankees), Ted Williams (Boston Red Sox) and Larry Doby (Cleveland Indians).

The USPS said it printed three million stamps on sheets of 20 for each individual player in addition to the 80 million stamps on sheets of 20 honoring all four players.

The Post Office set up a friendly competition among fans and consumers to see which player's stamp would sell the most.

The winner was Stargell, whose individual stamp sale topped 8.22 million, slightly outdistancing William's total of 8.2 million.

DiMaggio was a close third with sales passed 8 million. Doby's stamps came in at 7.8 million in sales.



"Fan support of their favorite players was so strong that we decided to continue this friendly competition through the end of the World Series," Stephen Kearney, manager-Stamp Services for USPS, said in a statement.

Combined pre-order sales of the individual stamps topped 2.29 million, and combined sales of the individual stamps during the regular season and post-season cleared 30 million, per USPS. The stamps are still being offered for sale.

The USPS is raising the rate of a first-class stamp from 45¢ to 46¢ this January, but Forever stamps that have already been purchased can be used at no additional cost.

"Fan support of their favorite players was so strong that we decided to continue this friendly competition through the end of the World Series."

Elvis stamps issued in 1993 with a face value of 29¢ remain the most popular commemorative stamps, with more than 500 million printed, about three-times what was then a usual run for a commemorative stamp. Some 124 million of those remain unused, the most of any stamp issue, according to USPS.

About 1 billion stamps featuring The Simpsons were printed in 2009 with a face value of 44¢, but more than 613 million went unsold because the USPS raised stamps to 45¢ in 2012. All commemorative first-class stamps are now Forever stamps to avoid that problem.

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