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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
May132016

MLB Continues To Drive The USA In Its Chevrolet With Renewed, Expanded Alliance

Special to NYSportsJournalism.com

May 12, 2016: A commercial that aired in the 1970s ??? that even though many things have changed, some things "are for sure: Baseball, hot dogs, apple pie and Chevrolet. They go together in the good old USA."

Not seeking to break that all-American spirit, Chevrolet said that it has renewed its partnership with MLB.

The current alliance dates back to 2005.

The car company said it would continue to be the official vehicle of MLB and also become the official automotive sponsor of MLB and USA Baseball’s Play Ball initiative.

Chevrolet said it would also continue to be presenting sponsor for the Ted Williams All-Star Game MVP Award and the World Series MVP Award.

Although not detailed, Chevrolet will continue to support the partnership with multi-media marketing, including TV, print, Internet, social media, POP and in-stadium activations.

Financial terms of the pact were not shared.

“Chevrolet’s partnership with Major League Baseball is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level through the support of hometown teams at both the professional and youth levels,” Paul Edwards, U.S. vp-Chevrolet marketing, said in a statement.

“Chevrolet’s partnership with MLB is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level."

Chevrolet is joining MLB and USA Baseball for the second season of the Play Ball initiative, a collaborative effort to "encourage participation in baseball and softball activities among all age groups, especially youth."

In addition to year-round local events, MLB and USA Baseball on May 14-15 will unveil the inaugural Play Ball Weekend, featuring youth baseball activities nationwide.

“Providing young people with more access and opportunities to play baseball is an important priority for us,” Noah Garden, MLB evp-business, said in a statement.

“Chevy’s commitment to youth baseball aligns perfectly with the goals of Play Ball. This renewal displays an ever-increasing commitment to our partnership and to youth baseball players all over the country.," said Garden.

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