Special to NYSportsJournalism.com
May 12, 2016: A commercial that aired in the 1970s ??? that even though many things have changed, some things "are for sure: Baseball, hot dogs, apple pie and Chevrolet. They go together in the good old USA."
Not seeking to break that all-American spirit, Chevrolet said that it has renewed its partnership with MLB.
The current alliance dates back to 2005.
The car company said it would continue to be the official vehicle of MLB and also become the official automotive sponsor of MLB and USA Baseball’s Play Ball initiative.
Chevrolet said it would also continue to be presenting sponsor for the Ted Williams All-Star Game MVP Award and the World Series MVP Award.
Although not detailed, Chevrolet will continue to support the partnership with multi-media marketing, including TV, print, Internet, social media, POP and in-stadium activations.
Financial terms of the pact were not shared.
“Chevrolet’s partnership with Major League Baseball is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level through the support of hometown teams at both the professional and youth levels,” Paul Edwards, U.S. vp-Chevrolet marketing, said in a statement.
“Chevrolet’s partnership with MLB is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level."
Chevrolet is joining MLB and USA Baseball for the second season of the Play Ball initiative, a collaborative effort to "encourage participation in baseball and softball activities among all age groups, especially youth."
In addition to year-round local events, MLB and USA Baseball on May 14-15 will unveil the inaugural Play Ball Weekend, featuring youth baseball activities nationwide.
“Providing young people with more access and opportunities to play baseball is an important priority for us,” Noah Garden, MLB evp-business, said in a statement.
“Chevy’s commitment to youth baseball aligns perfectly with the goals of Play Ball. This renewal displays an ever-increasing commitment to our partnership and to youth baseball players all over the country.," said Garden.