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NEWS REAL

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
May022018

Snack Time: New MLB Multi-Platform Alliance With Utz Is In The Bag

By Barry Janoff

May 2, 2018: People who watch baseball on TV or in person enjoy eating snacks.

But MLB has been without an official “salty snack” partner since the 2017 season.

Until now.

In what the brand is calling its first sponsorship with a “major sports league,” Utz Quality Foods has signed a multi-year, multi-platform deal to become the “official salty snack partner for MLB.”

Products include pretzels, potato chips, cheeseballs and popcorn.

The deal fills a category that opened prior to the 2017 season when Coca-Cola replaced Pepsi as MLB’s official partner, with Frito-Lay having held the category position.

Utz joins Barbasol, Hankook Tires, Kingsford, Mitel, Netspend, Snapple and Supercuts as brands that have become MLB sponsors since January.

Financial terms were not released.

“Fans have watched baseball games while enjoying their favorite food for decades, so a fully integrated partnership with Utz and its collection of snacks is a perfect match,” Noah Garden, MLB evp-commerce, said in a statement. “A classic American brand, Utz potato chips, pretzels and popcorn are a welcome addition to the MLB line-up of sponsors."

Utz said it plans to promote its full assortment of snack products with integrated branding across MLB’s broadcast and digital platforms, including MLB Network and MLB.com.

The multi-year partnership gives Utz marketing and activation rights across MLB jewel events, including the playoffs and World Series presented by YouTube TV.

During All-Star Week this July, hosted by the Washington Nationals, Utz will have a presence at such events such as The Color Run All-Star 5K and Geico All-Star FanFest.

Utz said it would support these events with “retail promotions and sweepstake opportunities in their local stores.

As part of its first pro sports league partnership, Utz said it would create baseball-themed packaging for a variety of its products that will include the silhouetted batter and other official MLB marks.

Utz has partnerships with both the Baltimore Orioles and Pittsburgh Pirates.

According to Tom Flocco, president and COO for Hanover, PA-based Utz, “As a nearly 100-year-old, family owned company, Utz is proud to be affiliated with an institution as great as MLB.

“We both place a great deal of emphasis on quality, family and tradition, and look forward to finding ways to bring Utz fans and MLB fans closer together.”

Founded in 1921, Ute brands include Utz, Golden Flake, Zapp’s, “Dirty” Potato Chips, Good Health®, Bachman, Bachman Jax, Wachusett, Snikiddy, Boulder Canyon.

MLB Drives New Alliance With Hankook Tires

Barbasol Becomes MLB Leader In 'Games Shaved'

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