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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
May022018

Snack Time: New MLB Multi-Platform Alliance With Utz Is In The Bag

By Barry Janoff

May 2, 2018: People who watch baseball on TV or in person enjoy eating snacks.

But MLB has been without an official “salty snack” partner since the 2017 season.

Until now.

In what the brand is calling its first sponsorship with a “major sports league,” Utz Quality Foods has signed a multi-year, multi-platform deal to become the “official salty snack partner for MLB.”

Products include pretzels, potato chips, cheeseballs and popcorn.

The deal fills a category that opened prior to the 2017 season when Coca-Cola replaced Pepsi as MLB’s official partner, with Frito-Lay having held the category position.

Utz joins Barbasol, Hankook Tires, Kingsford, Mitel, Netspend, Snapple and Supercuts as brands that have become MLB sponsors since January.

Financial terms were not released.

“Fans have watched baseball games while enjoying their favorite food for decades, so a fully integrated partnership with Utz and its collection of snacks is a perfect match,” Noah Garden, MLB evp-commerce, said in a statement. “A classic American brand, Utz potato chips, pretzels and popcorn are a welcome addition to the MLB line-up of sponsors."

Utz said it plans to promote its full assortment of snack products with integrated branding across MLB’s broadcast and digital platforms, including MLB Network and MLB.com.

The multi-year partnership gives Utz marketing and activation rights across MLB jewel events, including the playoffs and World Series presented by YouTube TV.

During All-Star Week this July, hosted by the Washington Nationals, Utz will have a presence at such events such as The Color Run All-Star 5K and Geico All-Star FanFest.

Utz said it would support these events with “retail promotions and sweepstake opportunities in their local stores.

As part of its first pro sports league partnership, Utz said it would create baseball-themed packaging for a variety of its products that will include the silhouetted batter and other official MLB marks.

Utz has partnerships with both the Baltimore Orioles and Pittsburgh Pirates.

According to Tom Flocco, president and COO for Hanover, PA-based Utz, “As a nearly 100-year-old, family owned company, Utz is proud to be affiliated with an institution as great as MLB.

“We both place a great deal of emphasis on quality, family and tradition, and look forward to finding ways to bring Utz fans and MLB fans closer together.”

Founded in 1921, Ute brands include Utz, Golden Flake, Zapp’s, “Dirty” Potato Chips, Good Health®, Bachman, Bachman Jax, Wachusett, Snikiddy, Boulder Canyon.

MLB Drives New Alliance With Hankook Tires

Barbasol Becomes MLB Leader In 'Games Shaved'

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