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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr212017

Jersey Score: Chicago Cubs, Bryant Rule Again With Top-Selling MLB Jerseys

By Barry Janoff

April 21, 2017: According to the 25th annual Sports Fan Loyalty Index from research and consulting firm Brand Keys, NY, the Chicago Cubs have the most loyal fans in MLB.

Not only that, but Robert Passikoff, founder and president of Brand Keys, the Cubs win in the 2016 World Series was a key factor in MLB dethroning the NFL after a decade as No. 1 in fan loyalty.

"People like Cubs fans can now say, 'All that time I put into supporting my team, and they win the World Series, isn’t that the greatest thing ever!'" said Passikoff.

The excitement surrounding the Cubs is also being translated in merchandise and financial terms.

Four of the top five best-selling MLB jerseys between the World Series and MLB’s 2017 Opening Day belong to players on the Cubs, according to MLB and the MLB Players Assn., based on sales of Majestic jerseys at MLBShop.com.

The Cubs also have the best-selling cap and the most popular search on MLBShop.com: 2017 Gold Jerseys & Gear.

The jersey list is topped by Cubs third baseman and reigning NL MVP Kris Bryant, followed by Cubs 1st baseman Anthony Rizzo, with Cubs infielder Javier Báez at No. 4 and Cubs outfielder Kyle Schwarber at No. 5,

The one non-Cub: pitcher Clayton Kershaw of the Los Angeles Dodgers at No. 3.
 
Not by coincidence, all four of the Cubs appear in a new MLB spot for the Bryzzo Souvenir Company, named for its "owners," Bryant and Rizzo.

Bryant has had the most popular MLB jersey since the start of the 2015 season, according to MLB.

The Top Ten also includes Noah Syndergaard (New York Mets), Corey Seager (Dodgers), Buster Posey (San Francisco Giants), Gary Sanchez (New York Yankees) and AL MVP Mike Trout (Los Angeles Angels).

MLB said that Trout’s jersey has appeared on every top-selling list since his MLB debut in 2012.

There are several first-timers on the new list, including Báez, Schwarber, Seager, Sanchez, Boston Red Sox right fielder Mookie Betts (No. 14) and Cleveland Indians shortstop Francisco Lindor (No. 16).

In addition, the average age of players on this list is 26 1/2 — more than 1.5 years younger than any previous list’s mean age, per MLB.

MLB did not release specific sales figures.

Top-Selling MLB Jerseys

(November 2016-April 2017)
1. Kris Bryant Chicago Cubs
2. Anthony Rizzo Chicago Cubs
3. Clayton Kershaw Los Angeles Dodgers
4. Javier Báez Chicago Cubs
5. Kyle Schwarber Chicago Cubs
6. Noah Syndergaard New York Mets
7. Corey Seager Los Angeles Dodgers
8. Buster Posey San Francisco Giants
9. Gary Sanchez New York Yankees
10. Mike Trout Los Angeles Angels
11. Yadier Molina St. Louis Cardinals
12. Madison Bumgarner San Francisco Giants
13. Yoenis Cespedes New York Mets
14. Mookie Betts Boston Red Sox
15. Bryce Harper Washington Nationals
16. Francisco Lindor Cleveland Indians
17. Freddie Freeman Atlanta Braves
18. Dustin Pedroia Boston Red Sox
19. Jose Altuve Houston Astros
20. Josh Donaldson Toronto Blue Jays
SOURCE: MLB

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