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NEWS REAL

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24.
 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Tony Hawk, best known as a pro skateboarder but also a multi-platform businessman and entrepreneur, is among a group launching hybrid brand consultancy and creative agency D/CAL, with offices in San Diego and Detroit. “D/CAL offers a full suite of brand consultancy and agency services, but branches outside of industry norms by involving strategic and creative minds from outside the agency world.”

• Major League Lacrosse has named Troika as the agency of record for its rebranding initiative. The process will include a revamping of the MLL logo, website, branding on all marketing and communications materials, as well as all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Apr022017

Cubs’ Bryzzo Souvenir Company Is Bigger, Badder, With More Dingers, Eddie Vedder

By Barry Janoff

April 1, 2017: It’s good to win the World Series, especially if you are the Chicago Cubs and it took 108 years.

And it pays to be a member of the Cubs if you want to build your own business.

Last season, under the umbrella campaign from MLB, "This," Kris Bryant and Anthony Rizzo opened the faux Bryzzo Souvenir Co., which offered to "help you to get the home run balls you deserve," with the tag, "We put the ding in dinger."

Response was so overwhelming —  the original TV spot has more than 300,000 views on YouTube; and the Cubs provided the company with a lot of product, hitting 199 regular season home runs last year (led by Bryant’s 39 and Rizzo’s 32) — that Bryzzo Souvenir is back for 2017.

Under MLB’s new umbrella campaign, "This Season On Baseball," Bryzzo has added new employees and even a jingle, courtesy of long-time Cubs fan and Pearl Jam frontman Eddie Vedder.

The campaign will air on ESPN, MLB Network, TBS, FOX Sports and FS1; with support on Internet, including MLB digital/social platforms and the Cubs’ home page.

Lead agency is Anomaly, MLB’s creative agency.

Among the new staff members are Cubs’ teammates Javier Báez, Kyle Schwarber, Ben Zobrist and Addison Russell; plus a guest appearance by retired catcher David Ross.

According to the company’s nonexistent financial statement, the plan this season is "Growing the Bryzzo Souvenir Co., (which) means hard work, new employees and wider circulation of their product . . . with widening distribution and developing new ideas for growth."

"It’s been a big year for the Bryzzo Souvenir Co. — demand is off the charts," Bryant and Rizzo explain in the spot. "More home runs means on thing: expansion."

The pair explain that they are looking at any and all opportunities. That includes offering not just home runs but also foul balls and possibly adding new partners, in this case Zorbrist, who hit 18 homers last season and proposes that the company change its name to BryzzoBrist.

Naturally, aggressive sales tactics are part of the plan. "You want 50 baseballs (shipped) to Puerto Rico," Russell says during a phone call. "I’ll get you 100 to Puerto Rico, that’s how much I like you."

Vedder, who has performed in front of millions of fans, is called in to write a jingle.

"I’m nervous but I think I’ve got something: Gone, gone home run, this one’s gonna go/Kiss it goodbye/That ball was Bryzzo’d!"

"I’m nervous," he says to Bryant and Rizzo, "but I think I’ve got something."

He then pounds a rock-style anthem on his acoustic guitar: "Gone, gone home run, this one’s gonna go/Kiss it goodbye/That ball was Bryzzo’d!"

Much to the delight of the company leaders, who offer, "The truth is, only one thing can get us to where we want to be: Hard work, big homers and interns (such as David Ross, seen packing boxes)."

Which actually is three things, but Bryant and Rizzo don’t care as they exclaim, "We put the ding in dingers!"

Additional spots, including more details on Vedder’s jingle pitch, Báez and Russell hard at work and Schwarber’s drive to be recognized as valuable member of the company, will be released during the season. 

MLB Unveils 'This Season On Baseball' Marketing Campaign

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