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Best Marketing Events In April 2017
 
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NFL 2017 Draft Order
(Subject to change)
1. Cleveland Browns
2. San Francisco 49ers
3. Chicago Bears
4. Jacksonville Jaguars
5. Tennessee Titans
6. New York Jets
7. Los Angeles Chargers
8. Carolina Panthers
9. Cincinnati Bengals
10. Buffalo Bills
11. New Orleans Saints
12. Cleveland Browns
13. Arizona Cardinals
14. Philadelphia Eagles
15. Indianapolis Colts
16. Baltimore Ravens
17. Washington Redskins
18. Tennessee Titans
19. Tampa Bay Buccaneers
20. Denver Broncos
21. Detroit Lions
22. Miami Dolphins
23. New York Giants
24. Oakland Raiders
25. Houston Texans
26. Seattle Seahawks
27. Kansas City Chiefs
28. Dallas Cowboys
29. Green Bay Packers
30. Pittsburgh Steelers
31. Atlanta Falcons
32. New Orleans Saints

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ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NFL Network: Draft '17 (iSpot.tv Top Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Apr022017

Cubs’ Bryzzo Souvenir Company Is Bigger, Badder, With More Dingers, Eddie Vedder

By Barry Janoff

April 1, 2017: It’s good to win the World Series, especially if you are the Chicago Cubs and it took 108 years.

And it pays to be a member of the Cubs if you want to build your own business.

Last season, under the umbrella campaign from MLB, "This," Kris Bryant and Anthony Rizzo opened the faux Bryzzo Souvenir Co., which offered to "help you to get the home run balls you deserve," with the tag, "We put the ding in dinger."

Response was so overwhelming —  the original TV spot has more than 300,000 views on YouTube; and the Cubs provided the company with a lot of product, hitting 199 regular season home runs last year (led by Bryant’s 39 and Rizzo’s 32) — that Bryzzo Souvenir is back for 2017.

Under MLB’s new umbrella campaign, "This Season On Baseball," Bryzzo has added new employees and even a jingle, courtesy of long-time Cubs fan and Pearl Jam frontman Eddie Vedder.

The campaign will air on ESPN, MLB Network, TBS, FOX Sports and FS1; with support on Internet, including MLB digital/social platforms and the Cubs’ home page.

Lead agency is Anomaly, MLB’s creative agency.

Among the new staff members are Cubs’ teammates Javier Báez, Kyle Schwarber, Ben Zobrist and Addison Russell; plus a guest appearance by retired catcher David Ross.

According to the company’s nonexistent financial statement, the plan this season is "Growing the Bryzzo Souvenir Co., (which) means hard work, new employees and wider circulation of their product . . . with widening distribution and developing new ideas for growth."

"It’s been a big year for the Bryzzo Souvenir Co. — demand is off the charts," Bryant and Rizzo explain in the spot. "More home runs means on thing: expansion."

The pair explain that they are looking at any and all opportunities. That includes offering not just home runs but also foul balls and possibly adding new partners, in this case Zorbrist, who hit 18 homers last season and proposes that the company change its name to BryzzoBrist.

Naturally, aggressive sales tactics are part of the plan. "You want 50 baseballs (shipped) to Puerto Rico," Russell says during a phone call. "I’ll get you 100 to Puerto Rico, that’s how much I like you."

Vedder, who has performed in front of millions of fans, is called in to write a jingle.

"I’m nervous but I think I’ve got something: Gone, gone home run, this one’s gonna go/Kiss it goodbye/That ball was Bryzzo’d!"

"I’m nervous," he says to Bryant and Rizzo, "but I think I’ve got something."

He then pounds a rock-style anthem on his acoustic guitar: "Gone, gone home run, this one’s gonna go/Kiss it goodbye/That ball was Bryzzo’d!"

Much to the delight of the company leaders, who offer, "The truth is, only one thing can get us to where we want to be: Hard work, big homers and interns (such as David Ross, seen packing boxes)."

Which actually is three things, but Bryant and Rizzo don’t care as they exclaim, "We put the ding in dingers!"

Additional spots, including more details on Vedder’s jingle pitch, Báez and Russell hard at work and Schwarber’s drive to be recognized as valuable member of the company, will be released during the season. 

MLB Unveils 'This Season On Baseball' Marketing Campaign

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