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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
May142014

No Place Like Home: Coldwell Banker Enlists MLB Players For Ad Campaign

By Barry Janoff

May 14, 2014: Selling homes is what Coldwell Banker does, and reaching home is that baseball players want.

Now the real estate firm has partnered with MLB.com for a marketing campaign, Home Field Advantage, that includes more than a dozen current and former MLB players.

Home Field Advantage will explore what "home means to active and former baseball stars by offering a rare look into the places they call home when they're not on the field," according to Coldwell Banker.

The effort will focus on a series of spots featuring individual players, will which launch every week now through July. A special-edition spot will air the week of July 14 to coincide with the MLB All-Star Game, to be played in Target Field in Minneapolis on July 15. It is scheduled to feature Minnesota native and Twins pitcher Glen Perkins.

The series will live on MLB.com, the Coldwell Banker Web site, the team Web sites for each respective player and social media destinations including YouTube.

The campaign begins with videos starring CC Sabathia of the New York Yankees and Neil Walker of the Pittsburgh Pirates, respectively.

Others in the series include Adam Jones (Baltimore Orioles), Adam Dunn (Chicago White Sox), Dillon Gee (New York Mets) and former players Steve Garvey and Johnny Damon.

Support includes Coldwell Banker ads on MLB.com and all official U.S.-based MLB team Web sites and sponsorship of the Home Field segment of ESPN's Baseball Tonight (which features a Coldwell Banker-branded baseball infield.

The company's media buy for this season includes sponsorship of several MLB.TV free "Game of the Day" promotions; and ads on local Comcast Sports Network stations in Baltimore, Boston, Chicago, Houston, New York, Oakland, Philadelphia, San Francisco and Washington D.C.

The spot with Sabathia (who is currently on the disabled list) shows him with his wife Amber talking about their children and the advantages of being home and taking viewers on a tour of their house, including his trophy room, interspersed with shots of him pitching in Yankee Stadium. (See the full spot here.)

In his spot, Walker, whose father Tom pitched in MLB, talks about the advantages of (and ribbing he takes from his teammates due to) still living in the home in the Pittsburgh area in which he was raised while playing for his hometown team. (See the full spot here.)

"Through this partnership with MLB.com and some of the biggest names in baseball, Coldwell Banker continues to showcase emotional attachment people have to their homes," Sean Blankenship, svp-marketing for Coldwell Banker Real Estate, said in a statement. "With the new online video series, viewers get a glimpse into the home lives of a group of baseball icons."

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