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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan152019

MLB, Discovery Education Sign Alliance To Bring Science Of Baseball Into Classrooms

NYSJ Sports-Entertainment Business News Service

January 15, 2019:
In an effort to make the game more accessible to school kids and raise awareness of baseball’s use of science and STEM concepts, MLB has signed a multi-year alliance with Discovery Education, a leading provider of digital curriculum, content and professional development for K-12 classrooms.

The collaboration will see educators using Discovery Education’s Science Techbooks to “help students connect the world of baseball to key science and STEM (science, technology, engineering, math) concepts through real-world data and exciting game-day experiences that fuel deeper engagement.”

A variety of MLB-themed content has been integrated into Discovery Education’s STEM Connect and Steaming Plus services.

Discovery Education’s Science Techbooks are currently used by some 5.6 million students across all 50 states and Canada.

“Major League Baseball is excited to launch this innovative partnership with Discovery Education, which reflects our shared goals of engaging students across the country, particularly in science and STEM,” Barbara McHugh, svp-marketing for MLB, said via the league.

“We believe this high-quality digital media learning tool will offer educators an opportunity to drive greater understanding of science and STEM, particularly in their application to careers within our sport, and help students discover the beauty of our game year-round.”
 
The videos, produced by Discovery Education, showcase a variety of MLB careers and help students connect what they are learning in school to multiple career options in MLB.

That includes groundskeeper, data analyst and baseball operations executive.

The partnership launched during a special event in the Baltimore County Public Schools’ Deep Creek Middle School, during which Nicole Sherry, head groundskeeper for the Baltimore Orioles (pictured), worked alongside area students as they analyzed turf samples taken from Baltimore’s Oriole Park at Camden Yards.

An intro promo spot also features Devin Pickett, baseball information coordinator for the Chicago White Sox and Sue Lucchi, vp-ballpark operations for the New York Mets.

As part of the alliance, information from MLB’s StatCast, which collects and analyzes baseball data, will be part of a baseball-focused STEM Project Starters platform.

Students will be asked to solve such questions as “How does stadium altitude affect the number of home runs hit there?” or “How does a playing surface impact a player's speed?” 

In addition, Discovery Education Streaming Plus will be home to a new MLB-focused Content Collection, which will house a variety of baseball-themed curriculum assets — including “best of” videos and images from MLB archives.

According to Scott Kinney. president for Discovery Education K-12 Education, “At Discovery Education, we believe a strong background in science and STEM is critical to today’s students’ future success.

“Major League Baseball shares this belief, and we are honored to partner with their talented team to bring students and teachers unique, relevant, real world content that drives the deeper student engagement in science and STEM that we know leads to improved academic achievement."

Silver Spring, Md.-based Discovery Education is a subsidiary of global media and communications company Discovery, Inc.

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