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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
May192017

In Your Face (Book): MLB Deal Brings Games To Second Social Media Platform

By Barry Janoff

May 18, 2017: A deal that has been in the discussion stage for months comes to fruition Friday night when Facebook live-streams the first of 20 MLB games this season under a new alliance unveiled today.

Facebook joins Twitter as a live-stream MLB partner.

“(This is) probably the most important single announcement (to come out of the owners’ meeting): We’ve done an agreement with Facebook that will allow Facebook to do a national game on Friday nights without blackouts," MLB commissioner Rob Manfred said during a media conference on Thursday in New York.

"This is really important for us in terms of experimenting with a new partner in this area."

The first game under the pact will see the Colorado Rockies at the Cincinnati Reds (7 PM ET).

MLB said the Facebook deal is not exclusive, meaning each game would feature the feed from the respective home team's local broadcast rights holder.

The remaining 19 games will be unveiled as the logistics for local-network share are finalized.

"Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond," Dan Reed, head of global sports partnerships, said in a statement.

"By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale," he said.

Facebook said it has an estimated 182 million daily active users in the United States and Canada.

Twitter is in its second season of live-streaming MLB games.

Manfred said the Facebook deal entails "moving live-stream games on Twitter from Friday to Tuesday."

"We are really excited about this new partnership," said Manfred.

The alliance comes as more leagues are delving into live-stream and supporting activation on social media platforms.

Amazon Prime this coming NFL season will air ten Thursday Night Football games broadcast by NBC and CBS, which will also be simulcast on NFL Network, which Twitter did last season.

Twitter signed a new deal with the NFL for the upcoming season to include live pre-game shows, news, analysis and other live game-day activation.

"By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale."

The Facebook partnership follows several other key deals done by MLB this season, including naming Coca-Cola as the league’s official soft drink (replacing Pepsi), naming Nathan’s Famous as its official hot dog and Old Dominion as its official freight carrier.

In addtion, Under Armour was signed as the exclusive provider of all on-field uniform components, initially set to begin in 2020 but now rescheduled for the 2019 season.

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