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NEWS REAL

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jul252018

MLB All-Star Game Low Ratings Didn’t Hinder Nearly $45M in Ad Revenue

By Barry Janoff

July 24, 2018: Even with what was called historically low ratings, the 2018 MLB All-Star Game generated the highest ad revenue of any of the major league All-Star games in the past year, according to an analysis by media intelligence firm Kantar Media, NY.

The MLB All-Star game produced $44.8 million in ad revenue, which was played in Nationals Park, Washington DC, and aired on Fox on July 17.

Ratings were not as green: An average of 8.69 million viewers and a 5.2 household rating, the lowest such numbers over the past half century of MLB All-Star Game broadcasts, according to TV and industry analysts.

The MLB All-Star Game figure outpaced its counterparts in ad revenue.

Behind MLB in ad revenue was the 2018 NBA All-Star Game ($43.9 million, Feb. 18, TNT), the NFL Pro Bowl ($3.9 million, Jan. 28, ESPN/ABC), NHL All-Star Game ($3 million, Jan. 28, NBCSN) and the 2017 MLS All-Star Game ($1.6 million, Aug. 2 FS1), according to Kantar Media.

The most active sponsors based on spend for MLB’s All-Star Game were SoftBank Corp., MasterCard, Berkshire Hathaway, Ford, ExxonMobil, Merek, Anheuser-Busch, Dell, Verizon and AT&T, per Kantar Media.

According to research and metrics firm iSpot.TV, among leading brands with on-air time were official MLB official partners Anhsueser-Busch (Budweiser), Chevrolet, Geico and MasterCard; as well as Boost Mobile, ExxonMobil, Ford and Verizon.

AT&T was also the most active brand based on spend during the 2018 NFL Pro Bowl and 2017 MLS All-Star Game (the 2018 MLS All-Star Game presented by Target is scheduled for Aug. 1 in Atlanta), and was among the Top Ten during the NBA All-Star Game this year in Los Angeles.

Berkshire Hathaway was also among the Top Ten during the NFL Pro Bowl and NHL All-Star Game.

Automotive is among the most active categories, with General Motors, Toyota and Nissan in the Top Ten spenders during the NFL Pro Bowl; and Toyota, Volkswagen and Honda among the leaders during the NHL All-Star Game.

According to Kantar Media, beyond audience ratings, key factors that influence advertiser interest in these events include:

• The NBA and MLB All-Star Games occur mid-season when fan interest is building and the young all-star talent is beginning to emerge and attract attention.

• The NFL Pro Bowl is eclipsed by the Super Bowl the following week in both ratings and ad expenditure.

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