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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jul252018

MLB All-Star Game Low Ratings Didn’t Hinder Nearly $45M in Ad Revenue

By Barry Janoff

July 24, 2018: Even with what was called historically low ratings, the 2018 MLB All-Star Game generated the highest ad revenue of any of the major league All-Star games in the past year, according to an analysis by media intelligence firm Kantar Media, NY.

The MLB All-Star game produced $44.8 million in ad revenue, which was played in Nationals Park, Washington DC, and aired on Fox on July 17.

Ratings were not as green: An average of 8.69 million viewers and a 5.2 household rating, the lowest such numbers over the past half century of MLB All-Star Game broadcasts, according to TV and industry analysts.

The MLB All-Star Game figure outpaced its counterparts in ad revenue.

Behind MLB in ad revenue was the 2018 NBA All-Star Game ($43.9 million, Feb. 18, TNT), the NFL Pro Bowl ($3.9 million, Jan. 28, ESPN/ABC), NHL All-Star Game ($3 million, Jan. 28, NBCSN) and the 2017 MLS All-Star Game ($1.6 million, Aug. 2 FS1), according to Kantar Media.

The most active sponsors based on spend for MLB’s All-Star Game were SoftBank Corp., MasterCard, Berkshire Hathaway, Ford, ExxonMobil, Merek, Anheuser-Busch, Dell, Verizon and AT&T, per Kantar Media.

According to research and metrics firm iSpot.TV, among leading brands with on-air time were official MLB official partners Anhsueser-Busch (Budweiser), Chevrolet, Geico and MasterCard; as well as Boost Mobile, ExxonMobil, Ford and Verizon.

AT&T was also the most active brand based on spend during the 2018 NFL Pro Bowl and 2017 MLS All-Star Game (the 2018 MLS All-Star Game presented by Target is scheduled for Aug. 1 in Atlanta), and was among the Top Ten during the NBA All-Star Game this year in Los Angeles.

Berkshire Hathaway was also among the Top Ten during the NFL Pro Bowl and NHL All-Star Game.

Automotive is among the most active categories, with General Motors, Toyota and Nissan in the Top Ten spenders during the NFL Pro Bowl; and Toyota, Volkswagen and Honda among the leaders during the NHL All-Star Game.

According to Kantar Media, beyond audience ratings, key factors that influence advertiser interest in these events include:

• The NBA and MLB All-Star Games occur mid-season when fan interest is building and the young all-star talent is beginning to emerge and attract attention.

• The NFL Pro Bowl is eclipsed by the Super Bowl the following week in both ratings and ad expenditure.

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