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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Apr292015

New Alliance Ensures MLB, All-Star Game, Buster Posey Get Insured By Esurance

By Barry Janoff

April 29, 2015: Major League Baseball is no longer "uninsured."

MLB has signed a deal naming Esurance, the online division of Allstate, as its exclusive auto insurance partner.

The deal begins with company taking title sponsorship of the Esurance MLB All-Star Game Ballot, which for the first time will be all-digital. Balloting begins today at MLB.com and at each of MLB's 30 club sites on the Web, smartphones and tablets.

Financial terms of the multi-year deal were not shared.

In addition, San Francisco-based Esurance said that Buster Posey, three-time World Series champion and two-time All-Star catcher with the San Francisco Giants, has been signed as a brand ambassador.

MLB's most recent partner in the category was State Farm, which ended its alliance after the 2012 season.

“Esurance and Major League Baseball make a great team,” Alan Gellman, CMO for Esurance., said in a statement. “We both share a commitment to meeting the unique needs of fans in today’s modern world, whether that’s on the road, online or on the field, and we are excited to engage with baseball fans through our shared passion for the sport."

Esurance will support with a multi-media platform to include a "360-marketing effort featuring broadcast, digital and social assets," and said it would "collaborate with MLB.com and MLB Network on a new, modern awards platform."

Regarding its alliance with Posey, Esurance said that he "represents the modern face of Major League Baseball," a reference to his winning MLB Network’s "2015 Face of MLB" competition determined by fan voting on social media in conjunction with MLB Advanced Media.

According to Posey, “I’m excited to partner with Esurance because they are an innovative San Francisco-based company that really cares about the experience of its customers. I look forward to working with them to bring some cool, new experiences to baseball fans around the country.”

Voting via the Esurance All-Star Game Ballot ends on July 2 at 11:59 PM (ET)

The 2015 All-Star Game will be played July 14 in the Great America Ballpark in Cincinnati.

“We are proud to welcome Esurance to the Major League Baseball family,” Bob Bowman, president of business and media for MLB, said in a statement. "As a company who is focused on innovation and technology to make insurance more modern, Esurance will be a great partner for Major League Baseball as we continue to enhance the fan experience through technology.”

"We are proud to work with Major League Baseball on their efforts to modernize the fan experience, including digital balloting and other initiatives, which are in perfect alignment with our brand," said Esurance's Gellman.

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