MLB Expands Mitel Alliance As Title Sponsor For Yankees-Red Sox London Series
Monday, November 19, 2018 at 03:48PM in Boston Red Sox, London Series, MLB, MLB, Mitel, Neew York Yankees, sports marketing

By Barry Janoff

November 19, 2019: In May, MLB unveiled a two-year deal to play regular season games in London, calling it “our most significant endeavor ever in Europe.”

Now, the 2019 London Series has a title sponsor, with MLB extending its alliance with Mitel to now include the U.K.

The two-game Mitel & MLB Present London Series 2019 between the New York Yankees and Boston Red Sox is scheduled for June 29-30 in London Stadium.

In its first year as MLB’s “official business technology and communications partner,” Mitel transformed the 30 MLB clubs’ independent platforms for dugout, bullpen, video review rooms and press box communications into a common, unified system featuring enhanced security and call recording capabilities.

In addition to this being the first MLB regular season games in Europe, it will also mark the first time the Red Sox and Yankees have played one another outside of New York or Boston, according to the Red Sox.

“With Mitel expanding its MLB partnership internationally, it tells us how successful this first season together was and how committed Mitel is to our sport,” Noah Garden, evp-commerce for MLB, said via the league.

“We’re proud to have Mitel deepen their involvement with MLB as part of an important league initiative like the landmark London Series. We’re excited about growing our partnership and, like our fans, can’t wait for next year’s games to begin.”

The current two-year deal includes another series in London in 2020, with participating teams to be determined, as well as “other initiatives that will aim to establish a footprint in the city.”

As part of the MLB-Mitel agreement this past season, Mitel was presenting partner of league-wide instant replay reviews. That integrated branding will extend through the London Series with in-stadium signage, digital exposure and replay technicians sporting Mitel and MLB marks on their apparel.

In addition, MLB said that Mitel’s creative marks would be featured throughout all ancillary events leading up to the London Series as well as “extensive brand exposure at MLB events during and in the lead-up to Mitel & MLB Present London Series 2020.”

This new pact between MLB and Mitel also allows for unique media integrations across digital and broadcast platforms — including MLB Network, and the MLB At Bat app — in addition to any U.K.-based media partners that air the contests.

According to Rich McBee, Mitel president and CEO. “Our heritage runs deep across the U.K. and Europe, so the chance to help share the game of baseball at the highest level represents a truly unique opportunity for our customers, partners and employees.

“We look forward to establishing a world-class experience in partnership with MLB.”

The estimated capacity of London Stadium for the series will be 57,000.

In addition to its league-level deal, Mitel has partnerships and customer relationships with MLB teams including the Red Sox, Milwaukee Brewers, Philadelphia Phillies, San Diego Padres, San Francisco Giants and Texas Rangers.

London Calling: MLB Taking Yanks-Red Sox Rivalry To U.K.

Mitel Signs As MLB’s Official Business Technology And Communications Partner

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