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NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
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NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Cleveland 112 Boston 99
Game 5: Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun032015

Major League Baseball Adds The Hartford, Miller Lite To Lineup Of Marketing Partners

By Barry Janoff

June 3, 2015: Major League Baseball has signed two multi-year deals to bring a pair of new partners into its dugout, one an alliance that names The Hartford Financial Services Group as the exclusive business insurance, homeowners insurance and employee benefits partner of the league, the other a pact naming Miller Lite as MLB's official beer in Canada.

Financial terms of the two deals were not shared.

The alliance with The Hartford includes presenting sponsorship of the American League and National League Reliever of the Year Awards, named after MLB greats Mariano Rivera and Trevor Hoffman, respectively, as well as a partnership with former long-time New York Yankees relief pitcher Rivera to promote the alliance.

The annual honor was known as the Rolaids Relief Man Award from 1976-2012, but did not have a presenting sponsor the past two seasons.

Marketing to support The Hartford's new deal was not detailed but is expected to involve multi-media support including TV, Internet and in-stadium activations.

The Hartford said it would also sponsor five MLB teams this year: the Kansas City Royals, San Diego Padres, San Francisco Giants, St. Louis Cardinals and Texas Rangers. It plans to expand with more teams in 2016.

The Hartford deal does not cover auto insurance, which leaves the door open for another MLB partnership.

MLB had an alliance with State Farm that ended after the 2012 season.

The Hartford traces its baseball roots back nearly 100 years, when Babe Ruth purchased in 1920 a disability policy from the then Hartford Accident and Indemnity Company that included protection against accidents and sickness.

“From providing insurance coverage for Babe Ruth to stadium construction projects, it’s exciting to partner with a company that has historic ties to the sport."

“From providing insurance coverage for Babe Ruth to more recent stadium construction projects, it’s exciting to partner with a company that has historic ties to the sport,” Bob Bowman, president of business and media for MLB, said in a statement. “Protecting and prevailing are attributes The Hartford embodies and are synonymous with the greatest relief pitchers in baseball history, making the partnership with Major League Baseball, its clubs, Mariano Rivera and Trevor Hoffman a perfect fit.”

The Hartford has other ties to major sports. In 2003, The Hartford became a founding sponsor of U.S. Paralympics, a division of the U.S. Olympic Committee. The firm had been an official partner of the NCAA from 2004-2011.

Miller Lite joins Copa Airlines, Frito Lay, Gatorade, Gillette and Pepsi as MLB sponsors in Canada.

Anheuser-Busch is the official beer partner of MLB  in the U.S.

SABMiller Canada, a subsidiary of SABMiller, said that its alliance takes effect immediately and that marketing support would launch with promotional activity leading up to the 2015 All-Star Game this July in Cincinnati.

"We are thrilled to add Miller Lite to the Major League Baseball family in Canada," Dominick Balsamo, vp-International Broadcasting and Sponsorship for MLB, said in a statement. "We look forward to sharing this great beer with the passionate baseball fans across the country, and to executing compelling new initiatives with SAB Miller to showcase our partnership."

According to Keith Fawcett, director of marketing for Miller Lite, "We are excited about our new relationship with Major League Baseball and to be able to engage with baseball fans through our shared passion for the sport. Just like baseball, Miller Lite has an all-American origin and a rich heritage. We believe that a sport like baseball represents a perfect occasion to enjoy light beer — whether you're at the game, cheering on your favorite team at a bar, or watching or listing to the game at home."

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