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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jun032015

Major League Baseball Adds The Hartford, Miller Lite To Lineup Of Marketing Partners

By Barry Janoff

June 3, 2015: Major League Baseball has signed two multi-year deals to bring a pair of new partners into its dugout, one an alliance that names The Hartford Financial Services Group as the exclusive business insurance, homeowners insurance and employee benefits partner of the league, the other a pact naming Miller Lite as MLB's official beer in Canada.

Financial terms of the two deals were not shared.

The alliance with The Hartford includes presenting sponsorship of the American League and National League Reliever of the Year Awards, named after MLB greats Mariano Rivera and Trevor Hoffman, respectively, as well as a partnership with former long-time New York Yankees relief pitcher Rivera to promote the alliance.

The annual honor was known as the Rolaids Relief Man Award from 1976-2012, but did not have a presenting sponsor the past two seasons.

Marketing to support The Hartford's new deal was not detailed but is expected to involve multi-media support including TV, Internet and in-stadium activations.

The Hartford said it would also sponsor five MLB teams this year: the Kansas City Royals, San Diego Padres, San Francisco Giants, St. Louis Cardinals and Texas Rangers. It plans to expand with more teams in 2016.

The Hartford deal does not cover auto insurance, which leaves the door open for another MLB partnership.

MLB had an alliance with State Farm that ended after the 2012 season.

The Hartford traces its baseball roots back nearly 100 years, when Babe Ruth purchased in 1920 a disability policy from the then Hartford Accident and Indemnity Company that included protection against accidents and sickness.

“From providing insurance coverage for Babe Ruth to stadium construction projects, it’s exciting to partner with a company that has historic ties to the sport."

“From providing insurance coverage for Babe Ruth to more recent stadium construction projects, it’s exciting to partner with a company that has historic ties to the sport,” Bob Bowman, president of business and media for MLB, said in a statement. “Protecting and prevailing are attributes The Hartford embodies and are synonymous with the greatest relief pitchers in baseball history, making the partnership with Major League Baseball, its clubs, Mariano Rivera and Trevor Hoffman a perfect fit.”

The Hartford has other ties to major sports. In 2003, The Hartford became a founding sponsor of U.S. Paralympics, a division of the U.S. Olympic Committee. The firm had been an official partner of the NCAA from 2004-2011.

Miller Lite joins Copa Airlines, Frito Lay, Gatorade, Gillette and Pepsi as MLB sponsors in Canada.

Anheuser-Busch is the official beer partner of MLB  in the U.S.

SABMiller Canada, a subsidiary of SABMiller, said that its alliance takes effect immediately and that marketing support would launch with promotional activity leading up to the 2015 All-Star Game this July in Cincinnati.

"We are thrilled to add Miller Lite to the Major League Baseball family in Canada," Dominick Balsamo, vp-International Broadcasting and Sponsorship for MLB, said in a statement. "We look forward to sharing this great beer with the passionate baseball fans across the country, and to executing compelling new initiatives with SAB Miller to showcase our partnership."

According to Keith Fawcett, director of marketing for Miller Lite, "We are excited about our new relationship with Major League Baseball and to be able to engage with baseball fans through our shared passion for the sport. Just like baseball, Miller Lite has an all-American origin and a rich heritage. We believe that a sport like baseball represents a perfect occasion to enjoy light beer — whether you're at the game, cheering on your favorite team at a bar, or watching or listing to the game at home."

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