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QUICK HITS

Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Marvel: 'Black Panther' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Mar222015

Misty Copeland Continues Breakout Career, Joins Jimmie Johnson As Seiko Endorser

By Barry Janoff

March 21, 2015: Jimmie Johnson generally knows his time when he's speeding around Nascar tracks at 180 MPH. But now he will have a better sense of time throughout the day after signing a deal to become a global ambassador for Seiko Corp. of America.

The six-time Nascar champ is joined by an equally renowned spokeswoman — Misty Copeland, soloist for the  American Ballet Theatre — who was described by Seiko as having a "passion for success and desire to be one step ahead."

Johnson will represent Seiko's Coutura collection while Copeland will be out front for the Tressia women's line in a multi-media campaign to hit this fall.

Financial terms of the alliances were not disclosed.

The deal with Copeland is especially interesting as she continues breakout marketing deals that are raising her profile among a decidedly non-ballet oriented audience.

The 32-year-old is one of the faces of Under Armour's "I Will What I Want" campaign for the brand's women's lines, along with the likes of Lindsey Vonn, Sloane Stephens and Gisele Bündchen, empowering consumers with such themes as "Get the gear that's built to work as hard as you do."

She also has deals that include Payless, Proactive, Blackberry and Lavazza coffee, in addition to a number of pact endemic to the world of ballet and dance.

Johnson's deals also include Lowe's, Gatorade and Chevrolet.

"They show the commendable passion for progress, individuality and unyielding desire to be revolutionary that embodies the essence of Seiko this year."

The pair join a roster of Seiko endorsers that includes Novak Djokovic and Landon Donovan.

"We are pleased to welcome both Jimmie Johnson and Misty Copeland to the Seiko Nation as brand ambassadors, representing Seiko as forward-thinking personalities behind our progressive brand," Yosh Kawada, president and CEO of Seiko Corp. of America, said in a statement.

Among her accomplishments, Copeland is the first female African American in two decades to be a soloist at American Ballet Theatre. Her autobiography, Life in Motion, was on The New York Times best-seller list, and she won acclaim for children's picture book, Firebird. She also is an ambassador for the Boys & Girls Clubs of America.

According to Kawada, "Both Jimmie and Misty, joining current brand ambassador Novak Djokovic, bring their own sensational, unique qualities never seen before behind the Seiko brand, while each of them show the commendable passion for progress, individuality and unyielding desire to be revolutionary that embodies the essence of Seiko this year."

Jimmie Johnson Now In Gear With Gap

Misty Copeland, Lindsey Vonn Among The Faces Of Under Armour Women's Line

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