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• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

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Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in Serena Williams (1)

Friday
Jan112013

Big Score: Mission Athletecare Named The 2012 Sports Marketer Of The Year

By The Staff Of NYSportsJournalism.com

January 11, 2013: Based on voting by readers of NYSportsJournalism, Mission Athletecare has been named the Sports Marketer of the Year for 2012.

When it comes to sports and marketing, a lot of companies use a lot of athletes to endorse a lot of products.

But when it comes to using athletes in the research and development of those products — and also getting athletes to become partners in the company itself — New York-based Mission Athletecare plays on a special field of dreams.

Mission Athletecare has more than two dozen products in such areas as muscle care, foot care, anti-chafe, sunscreen and a new category they created, grip enhancement, all developed in conjunction with the athletes who not only inspired their creation and now use and endorse them, but also have a vested interest in the company itself. They are, as Mission Athletecare founder and president Josh Shaw calls them, "equity partners."

"The key for us is that it is always a team effort. There is not one person who we can say, 'That is the person who did it.' It really is a collective effort," said Josh Shaw, company founder and president. "And a big part of our success is the athlete/partners who work with us. Just look at what they did last year: Dwyane Wade won an NBA title; Serena Williams won the gold medal in the Summer Olympics, Wimbledon and the U.S. Open; Sergio Garcia won the Wyndham Championship on the PGA Tour and was on the European Team that won the Ryder Cup."

"We’re honored to be considered among the best of the best in the sports industry." Dwyane Wade of the Miami Heat said upon hearing that Mission Athletecare had been named Sports Marketer of the Year by the readers of NYSportsJournalism. "We’re all-in at Mission Athletecare, and it’s nice to be recognized for that. Shout out to my team in the corporate office at Mission: They’re real champions in business and marketing."

“Love it! Look at who we were up against for this award — the Brooklyn Nets, U.S. Olympic Committee, Peyton Manning?!? You don’t get higher profile than this group," said tennis champ Serena Williams regarding the other companies, leagues and people who were selected as being the best of 2012 by the staff and readers of NYSportsJournalism. "The fact we won this award says a lot about who we are, what we’re doing in the market and the difference we’re making in sports. I am very proud to be a co-founder and partner in Mission.”

Mission Athletecare, founded in 2009, overcame potential setbacks due to the NBA lockout at the start of the 2011-12 season to make major inroads in its rookie season alliance with the league. As the official athletecare of the NBA, the company introduced Court Grip (applied to the bottoms of shoes to reduce slipping on the court) and Power Grip (used on the hands to reduce sweat and improve grip). The company also unveiled EnduraCool, a proprietary towel that provides instant and long-lasting cooling relief after being dipped in water.

Mission Athletecare also maximized official deals with Major League Baseball and the National Basketball Athletic Trainers Assn. to build its status as a pioneer, innovator and growth leader in the category of athlete care.

"Having league support enables us to reach a broader consumer base and gives us a great foundation when it comes to retail relationships, promotions, activation."

"Partnerships with the NBA, National Basketball Athletic Trainers Assn. and MLB have been phenomenal," said Shaw. "Getting a seal of approval from the leagues, getting their support, has been great in several dimensions. We have the athletes, which is huge for us in the area of authenticity. But having league support enables us to reach a broader consumer base and gives us a great foundation when it comes to retail relationships, promotions, activation.

"Consumers look at the league relationship we have with the NBA, with MLB and know that we have credence and authenticity," said Shaw.

It was a year of acclaim for Mission Atheltecare in many areas: The Wall Street Journal did a feature on the company's successful strategy of making athletes not just endorsers but also equity holders and active R&D participants. The Enduracool towel got national play on TV, magazines and news casts thanks to Serena Williams, Sergio Garcia, Dwight Howard and MMA icon Georges St-Pierre.

And Berlin Packaging, a full-service package designer and supplier, won the 2013 WorldStar Packaging Award for its work on the custom-designed Mission Athletecare Court Grip. Among the other winners for this year’s prestigious award were Coca-Cola, Energizer, Samsung and Toshiba.

The company's roster of some 20 endorsers/equity partners come from across the spectrum of sports, also including Alonzo Mourning, Amanda Beard, Billy Jean King, Gretchen Bleiler, Brandon Jennings, Mia Hamm, Ryan Sheckler and David Wright.

"Our mission statement is very clear: We create solutions to problems that athletes face. If we continue that drum beat, maintain that focus and continue to raise the bar, we can continue to be named with the Under Armours, the Nikes," said Shaw. "We are a young business, but we can do more because we are more flexible, we are not as bureaucratic or politica. We have the ability to find innovations and solutions and bring them to market very quickly. We have the advantage of being one of the bigger players in the south of $100 million space with a platform of 20,000-plus retail locations and more than 20 elite athletes as partners/owners."

Mission Athletecare and its athletes also support The M Foundation, which honors high school athletes "who are exemplary role modes in their communities."

Products are available in such retailers as Dick's Sporting Goods, Modells, Sports Authority, Sport Chalet, Finish Line, Big 5 and Hibbett.

"If we continue that drumbeat, maintain that focus, and continue to raise the bar, we can continue to be named with the Under Armours, the Nikes."

"Here is a point that I am guilty of glossing over too quickly," said Shaw. "Creating a product for an elite athlete is one thing. Creating true solutions for athletes to use in the most rigorous of conditions is a whole other realm. It is not hard to say you have a solution for an athlete. There are lots of different solutions. But when you create a solution or solutions and the masses of athletes get it and understand it and use it, that is a hard model to create, but one that we have done and will continue to do."

Following a year that included the most watched Super Bowl in history, the Summer Olympics in London, the return of pro sports to Brooklyn and a lockout that cut the NHL season in half, NYSportsJournalism revisited all of the top sports business and marketing stories from 2012 and culled a list of ten companies, leagues, organizations and, in the case of Peyton Manning, a man who worked hard, played hard and set the standard for creativity, resilience and growth.

NYSportsJournalism, a network of Web destinations covering national sports marketing, business and advertising with an average of more than 50,000 visitors, also wants to congratulate the other nine companies, leagues and people who were named among the best of the year by the staff and readers:

Brooklyn Sports & Entertainment, Century 21, Emirates Air Line, Major League Soccer, NBC Sports Group, Peyton Manning, Procter & Gamble, Under Armour,  U.S. Olympic Committee.

Q&A: D-Wade, D-Howard, Serena Testify! Mission Athletecare Wins In Court Of Appeal

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