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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr262012

Mission Athletecare's New Cool Sports Product Tackles Problem Of Overheating 

By Barry Janoff

April 26, 2012: Mission Athletecare, the company whose products are conceived and created in partnership with such current and former pro athletes as Dwyane Wade, Carmelo Anthony, Serena Williams, Mia Hamm and Billy Jean King, is about to unleash its latest innovation on the world of sports.

The EnduraCool Instant Cooling Towel is being described as a towel made from a proprietary fabric that "delivers fast, long-lasting cooling effects to enhance performance and combat overheating for all athletes at all levels of play."

The EnduraCool towel absorbs water and, when activated by snapping or stretching it, cools the towel down to 59 degrees. Worn around the neck, head or shoulders, the cooling effect "lasts for hours" and also provides protection from the sun via an ultraviolet protection factor, according to the company.

Mission Atlhletecare said this product made it from R&D to market via the combined efforts of Dwight Howard, Sergio Garcia, Georges St-Pierre and Williams. All of the athletes involved with the company are described and partners in addition to marketing spokespersons.

The company plans to get the word out via social media, POP and activation including in-store demonstrations by athletes. St-Pierre is scheduled to appear at a Sports Authority location in New York tonight (April 26) to demonstrate EnduraCool and sign autographs.

Marketing will feature the four athletes with the text, "Field-tested and used by . . ." followed by each athlete's name.

In a supporting video for EnduraCool, Howard dunks the towel in water that he says is 91 degrees. After stretching the towel, it cools down to 56 degrees in a few minutes. "This is one of the best things ever invented," offers Howard. "If you are working out and it's really hot outside, football practice in the sun — you know how those coaches can be sometimes. The EnduraCool towel will cool you off."

According to Serena Williams, "The first time the lab team demonstrated the technology, I was blown away. The opportunity for this technology in tennis is huge. When we have a break in between matches, we need to cool down fast."

Several of Mission Athletecare products are officially endorsed by the NBA, including Court Grip and Power Grip. Mission Athletecare said that following the success of those products, EnduraCool has "has all the right ingredients [to be] our next game-changer in the market."

"We did extensive research among athletes, trainers and coaches in our development process," said Mark French, head of corporate development and innovation for New York-based Mission Athletecare. "[They told us that] with the exception of concussions, overheating has quickly become one of the most pervasion sports injuries facing athletes. EnduraCool uses a proprietary technology to give athletes and intelligent way to cool down, cotter during and after competition."

Mission Atheltecare's roster also includes Steve Nash, Amanda Beard, David Wright, Gretchen Bleiler, Ryan Sheckler and Sarah Haskins.

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