Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr252014

Minor League Baseball Enters New Category With National Licensing Deal

Special to NYSportsJournalism.com

April 24, 2014: Minor League Baseball, which oversees some 240 teams nationwide and internationally, has signed a deal with Boxercraft which MiLB said is the its first in the loungewear category and one "that appeals to consumers of all ages."

Financial terms of the pact were not released.

Boxercraft, a leading company in the design, manufacture and distribution of casual, imprintable and licensed apparel, said it would create a "variety of adult and youth loungewear including men’s, women’s and youth styles" for MiLB fans and consumers in the U.S.

Merchandise will be sold at MiLB retail and team stores at participating ballparks across the country, as well as through e-commerce.

“Any time we can give our fans another way to show their enthusiasm for their favorite MiLB team, it’s a win,” Sandra Hebert, director of licensing for MilB, said in a statement. “The loungewear category is a new area for MiLB Licensing, but one that appeals to consumers of all ages. We’re happy to be associated with such a strong brand in this category just in time for summer baseball.”

Among the lines available will be V.I.P. Flannel Pant, Team Flannel Pant, Fashion Flannel Pant, Classic Flannel Pant, Flannel Bitty Boxer and the Classic Flannel Boxer, all in men’s, women’s and youth styles. Signature Cotton Boxer, V.I.P. Cotton Pant, Cool Comfort Pant and the Cotton Bitty Boxer will be available in adult styles only.

“We are always looking for ways to expand the Boxercraft brand and working with Minor League Baseball seems like a perfect fit."

“We are always looking for ways to expand the Boxercraft brand and working with Minor League Baseball seems like a perfect fit,” Shelley Foland, Boxercraft CEO, said in a statement. “We understand brand passion, as we see with our college consumers wearing our apparel showcasing their favorite schools. Now, we are giving baseball fans the same opportunity to show their brand loyalty for their favorite teams. We look forward to this partnership in this new category, especially as we enter the heart of baseball season.”

Q&A: Michael Hand, MiLB CMO, Pitches Marketing Plan

Back to Home Page