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Last night’s ESPN Monday Night Football game – a Los Angeles Rams’ 54-51 victory over the Kansas City Chiefs (which produced the most combined points in a game in MNF history), earned an 11.3 overnight rating, based on the metered markets. It is the best overnight rating for an ESPN MNF game since 2014 (12.1, Dallas-Washington, 10/27/2014) and ESPN’s highest overnight rating since the College Football Playoff National Championship Game on Jan 8.

• The PGA Tour has signed a multi-year deal with IMG Arena, IMG’s leading sports betting service and content hub, to distribute official PGA Tour scoring data for media usage and sports betting purposes to sports media companies, news services and other media organizations worldwide. IMG Arena will also have exclusive right to distribute official data and selected live video of PGA Tour competitions to international regulated sports betting and gaming markets.

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring.

POLL POSITION

Baseball Hall of Fame First-Time Nominees

• Rick Ankiel
• Jason Bay
• Lance Berkman
• Freddy Garcia
• Jon Garland
• Travis Hafner
• Roy Halladay
• Todd Helton
• Ted Lilly
• Derek Lowe
• Darren Oliver
• Roy Oswalt
• Andy Pettitte
• Juan Pierre
• Placido Polanco
• Mariano Rivera
• Miguel Tejada
• Vernon Wells
• Kevin Youkilis
• Michael Young

See Full Story Here

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar202018

MilB 'Copa de la DiversiĆ³n': 33 Teams, 19 States, 160 Games, 360-Degree Marketing

By Barry Janoff

March 20, 2018: In February, Minor League Baseball unveiled a season-long initiative called Copa de la Diversión —“Fun Cup" — specifically designed to “embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.”

Now, MiLB has unveiled caps, uniforms and marketing plans that 33 of its teams across 19 states will be undertaking during the Copa de la Diversión campaign.

The 160-game event series begins on April 8, in Round Rock, Texas.

MiLB said this season’s effort grew from the successful launch of its national "It's Fun to Be a Fan" (and corresponding Spanish-language Es Divertido Ser Un Fan) marketing campaign in 2017.

Last season, three MiLB teams adopted new alternate on-field namesto reflect their unique and diverse fan bases: Charlotte Knights to Caballeros, Las Vegas 51s to Reyes de Plata and Visalia Rawhide to Toros.

According to MiLB, some 18.3-million U.S. Hispanics designate themselves as fans of Minor League Baseball, behind only the NBA and MLS.

Copa de la Diversión is a long time in the making and stands for all things great about MilB: Inclusiveness. Innovation,” said David Wright, CMO for MiLB. “Leveraging data to tell our story. Of course, Fun. This is not one and done . . . we are just getting started!”

Each of the 33 clubs decided how many games they wanted to play as their Copa de la Diversión versions. MilB said it suggested three. Most decided on more, with the average five games apiece.

A three-foot tall Copa de la Diversión trophy will embark on a tour of the participating cities, as part of a Gira de la Copa ("Cup Tour").

MiLB plans to embrace the Copa de la Diversión well beyond caps and jerseys.

“Participating teams will bolster their marketing and customer service efforts this season to create a culturally-relevant game-day experience through music, concessions and promotions,” according to MiLB.

According to Kurt Hunzeker, vp-marketing strategy and research for MiLB, “Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day.

“When we introduced 'It's Fun to Be a Fan' and Es Divertido Ser Un Fan last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams' commitment to their communities and MiLB's unique brand of fun."

The participating teams for the 2018 campaign:

• Albuquerque Isotopes Mariachis de Nuevo México
• Bowie Baysox Cangrejos Fantasmas de Chesapeake
• Brooklyn Cyclones Jefes
• Charlotte Knights Caballeros
• Corpus Christi Hooks Raspas
• Daytona Tortugas Tortugas de Daytona
• Durham Bulls Toros de Durham
• El Paso Chihuahuas
• Eugene Emeralds Monarcas de Eugene
• Everett AquaSox Conquistadores
• Greenville Drive Energía
• Hartford Yard Goats Chivos de Hartford
• Hillsboro Hops Lupus
• Inland Empire 66ers of San Bernardino
• Kane County Cougars
• Kannapolis Intimidators Los Rapidos De Kannapolis
• Lake Elsinore Storm
• Las Vegas 51s Reyes de Plata
• Lehigh Valley IronPigs Tocino
• Memphis Redbirds Musica
• Oklahoma City Dodgers Cielo Azul
• Omaha Storm Chasers Cazadores de Tormentas
• Pawtucket Red Sox Osos Polares
• Rancho Cucamonga Quakes Temblores
• Round Rock Express Chupacabras
• Sacramento River Cats Dorados
• Salt Lake Bees Abejas de Salt Lake
• San Antonio Missions Flying Chanclas
• San Bernardino Cucuys
• San Jose Giants Gigantes
• Stockton Ports Caballos
• Tulsa Drillers Petroleros de Tulsa
• Visalia Rawhide Toros
• Winston-Salem Dash Rayados

At the end of the season, each team will auction its Copa de la Diversion gear and donate the proceeds to a U.S. Hispanic/Latino organization in the community.

Check each team’s Web site for the respective Copa de la Diversión games.

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