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NEWS REAL

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar202018

MilB 'Copa de la DiversiĆ³n': 33 Teams, 19 States, 160 Games, 360-Degree Marketing

By Barry Janoff

March 20, 2018: In February, Minor League Baseball unveiled a season-long initiative called Copa de la Diversión —“Fun Cup" — specifically designed to “embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.”

Now, MiLB has unveiled caps, uniforms and marketing plans that 33 of its teams across 19 states will be undertaking during the Copa de la Diversión campaign.

The 160-game event series begins on April 8, in Round Rock, Texas.

MiLB said this season’s effort grew from the successful launch of its national "It's Fun to Be a Fan" (and corresponding Spanish-language Es Divertido Ser Un Fan) marketing campaign in 2017.

Last season, three MiLB teams adopted new alternate on-field namesto reflect their unique and diverse fan bases: Charlotte Knights to Caballeros, Las Vegas 51s to Reyes de Plata and Visalia Rawhide to Toros.

According to MiLB, some 18.3-million U.S. Hispanics designate themselves as fans of Minor League Baseball, behind only the NBA and MLS.

Copa de la Diversión is a long time in the making and stands for all things great about MilB: Inclusiveness. Innovation,” said David Wright, CMO for MiLB. “Leveraging data to tell our story. Of course, Fun. This is not one and done . . . we are just getting started!”

Each of the 33 clubs decided how many games they wanted to play as their Copa de la Diversión versions. MilB said it suggested three. Most decided on more, with the average five games apiece.

A three-foot tall Copa de la Diversión trophy will embark on a tour of the participating cities, as part of a Gira de la Copa ("Cup Tour").

MiLB plans to embrace the Copa de la Diversión well beyond caps and jerseys.

“Participating teams will bolster their marketing and customer service efforts this season to create a culturally-relevant game-day experience through music, concessions and promotions,” according to MiLB.

According to Kurt Hunzeker, vp-marketing strategy and research for MiLB, “Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day.

“When we introduced 'It's Fun to Be a Fan' and Es Divertido Ser Un Fan last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams' commitment to their communities and MiLB's unique brand of fun."

The participating teams for the 2018 campaign:

• Albuquerque Isotopes Mariachis de Nuevo México
• Bowie Baysox Cangrejos Fantasmas de Chesapeake
• Brooklyn Cyclones Jefes
• Charlotte Knights Caballeros
• Corpus Christi Hooks Raspas
• Daytona Tortugas Tortugas de Daytona
• Durham Bulls Toros de Durham
• El Paso Chihuahuas
• Eugene Emeralds Monarcas de Eugene
• Everett AquaSox Conquistadores
• Greenville Drive Energía
• Hartford Yard Goats Chivos de Hartford
• Hillsboro Hops Lupus
• Inland Empire 66ers of San Bernardino
• Kane County Cougars
• Kannapolis Intimidators Los Rapidos De Kannapolis
• Lake Elsinore Storm
• Las Vegas 51s Reyes de Plata
• Lehigh Valley IronPigs Tocino
• Memphis Redbirds Musica
• Oklahoma City Dodgers Cielo Azul
• Omaha Storm Chasers Cazadores de Tormentas
• Pawtucket Red Sox Osos Polares
• Rancho Cucamonga Quakes Temblores
• Round Rock Express Chupacabras
• Sacramento River Cats Dorados
• Salt Lake Bees Abejas de Salt Lake
• San Antonio Missions Flying Chanclas
• San Bernardino Cucuys
• San Jose Giants Gigantes
• Stockton Ports Caballos
• Tulsa Drillers Petroleros de Tulsa
• Visalia Rawhide Toros
• Winston-Salem Dash Rayados

At the end of the season, each team will auction its Copa de la Diversion gear and donate the proceeds to a U.S. Hispanic/Latino organization in the community.

Check each team’s Web site for the respective Copa de la Diversión games.

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