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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Mar202018

MilB 'Copa de la DiversiĆ³n': 33 Teams, 19 States, 160 Games, 360-Degree Marketing

By Barry Janoff

March 20, 2018: In February, Minor League Baseball unveiled a season-long initiative called Copa de la Diversión —“Fun Cup" — specifically designed to “embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.”

Now, MiLB has unveiled caps, uniforms and marketing plans that 33 of its teams across 19 states will be undertaking during the Copa de la Diversión campaign.

The 160-game event series begins on April 8, in Round Rock, Texas.

MiLB said this season’s effort grew from the successful launch of its national "It's Fun to Be a Fan" (and corresponding Spanish-language Es Divertido Ser Un Fan) marketing campaign in 2017.

Last season, three MiLB teams adopted new alternate on-field namesto reflect their unique and diverse fan bases: Charlotte Knights to Caballeros, Las Vegas 51s to Reyes de Plata and Visalia Rawhide to Toros.

According to MiLB, some 18.3-million U.S. Hispanics designate themselves as fans of Minor League Baseball, behind only the NBA and MLS.

Copa de la Diversión is a long time in the making and stands for all things great about MilB: Inclusiveness. Innovation,” said David Wright, CMO for MiLB. “Leveraging data to tell our story. Of course, Fun. This is not one and done . . . we are just getting started!”

Each of the 33 clubs decided how many games they wanted to play as their Copa de la Diversión versions. MilB said it suggested three. Most decided on more, with the average five games apiece.

A three-foot tall Copa de la Diversión trophy will embark on a tour of the participating cities, as part of a Gira de la Copa ("Cup Tour").

MiLB plans to embrace the Copa de la Diversión well beyond caps and jerseys.

“Participating teams will bolster their marketing and customer service efforts this season to create a culturally-relevant game-day experience through music, concessions and promotions,” according to MiLB.

According to Kurt Hunzeker, vp-marketing strategy and research for MiLB, “Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day.

“When we introduced 'It's Fun to Be a Fan' and Es Divertido Ser Un Fan last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams' commitment to their communities and MiLB's unique brand of fun."

The participating teams for the 2018 campaign:

• Albuquerque Isotopes Mariachis de Nuevo México
• Bowie Baysox Cangrejos Fantasmas de Chesapeake
• Brooklyn Cyclones Jefes
• Charlotte Knights Caballeros
• Corpus Christi Hooks Raspas
• Daytona Tortugas Tortugas de Daytona
• Durham Bulls Toros de Durham
• El Paso Chihuahuas
• Eugene Emeralds Monarcas de Eugene
• Everett AquaSox Conquistadores
• Greenville Drive Energía
• Hartford Yard Goats Chivos de Hartford
• Hillsboro Hops Lupus
• Inland Empire 66ers of San Bernardino
• Kane County Cougars
• Kannapolis Intimidators Los Rapidos De Kannapolis
• Lake Elsinore Storm
• Las Vegas 51s Reyes de Plata
• Lehigh Valley IronPigs Tocino
• Memphis Redbirds Musica
• Oklahoma City Dodgers Cielo Azul
• Omaha Storm Chasers Cazadores de Tormentas
• Pawtucket Red Sox Osos Polares
• Rancho Cucamonga Quakes Temblores
• Round Rock Express Chupacabras
• Sacramento River Cats Dorados
• Salt Lake Bees Abejas de Salt Lake
• San Antonio Missions Flying Chanclas
• San Bernardino Cucuys
• San Jose Giants Gigantes
• Stockton Ports Caballos
• Tulsa Drillers Petroleros de Tulsa
• Visalia Rawhide Toros
• Winston-Salem Dash Rayados

At the end of the season, each team will auction its Copa de la Diversion gear and donate the proceeds to a U.S. Hispanic/Latino organization in the community.

Check each team’s Web site for the respective Copa de la Diversión games.

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