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• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jun032019

MiLB Unveils National Diversity Pride Platform To Support LGBTQ Community

NYSJ Sports-Entertainment Business News Service

June 3, 2019:
Calling it the “largest documented Pride celebration in professional sports,” MiLB has unveiled the official launch of MiLB Pride, part of the organization's diversity and inclusion initiative.

Some 70 MiLB teams will host Pride LGBTQ-themed nights or events this season, incorporating Pride into scheduled promotions, providing discounted tickets to LGBTQ organizations and/or engaging with the LGBTQ community both in the ballpark and beyond.

A national platform includes teams forming partnerships with more than 150 local LGBTQ organizations.

"Minor League Baseball stadiums have always been and will continue to be safe and welcoming places for all  people,”  Pat O'Conner, president and CEO for MiLB, said via the organization.

“MiLB Pride is yet one more way we're showing our ongoing commitment to our fans and to diversity and inclusion within the game of baseball."

MiLB said MiLB Pride was “created in response to the growing number of MiLB teams' Pride events and a desire to further conversations about LGBTQ inclusion throughout baseball.”

This past February, MiLB became the first sports league to join the Association of National Advertisers' Alliance for Inclusive & Multicultural Marketing, which was “created to provide corporations with viable solutions for growth by targeting various thriving multicultural and inclusive market segments.”

In addition to the in-stadium events, some teams are giving back to their local communities by donating a portion of ticket sales to LGBTQ non-profit organizations in their area.

MiLB is also arranging educational workshops, networking opportunities and social event, “all designed to connect with the LGBTQ community and support the creation of a welcoming environment for LGBTQ fans, employees and partners in MiLB ballparks.”

Support includes a designated Web site, social media and MiLB Pride team merchandise such as T-shirts, caps, baseballs and accessories.

According to Vincent Pierson, director of diversity and inclusion for MiLB, ”Sports can bring people together and help transcend differences. MiLB Pride is putting the power of sports into action and building bridges to the LGBTQ community that didn't previously exist.

“Launching this program is a proud moment for the game of baseball and we look forward to building on this in the future."

Among MiLB's national partnerships are You Can Play — an organization that advocates for equality and respect for all who connect with sports, regardless of sexual orientation and/or gender identity — and the Pride Tape initiative, "a badge of support from teammates, coaches, parents and pros to young LGBTQ players and fans."

"You Can Play is grateful to be partnering with Minor League Baseball as it continues to serve as a model for diversity and inclusion," Brian Kitts, president of You Can Play, said via the group.

"We share a commitment to growing a great sport by making locker rooms and stadiums safe for every baseball player and fan, including those in the LGBTQ community"

MiLB said MilB Pride is the latest platform to join its Diversity Initiative programs, including Copa de la Diversión (Fun Cup) focusing on Hispanic communities, Women in Baseball and the FIELD Program.

FIELD (Fostering Inclusion through Education and Leadership Development) “combines educational and leadership development with skill specific training, access to a vast network of sports professionals and industry knowledge and exposure to create a unique experience for selected participants."

MiLB Goes Mas Grande For Copa de la Diversión

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