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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jul242018

Hispanic Push Helps MiLB Top Record $70.8M In Licensed Merchandise Sales

By Barry Janoff

July 24, 2018: There is nothing minor about Minor League Baseball, especially when it comes to selling merchandise for such teams as the Columbia Fireflies, Durham Bulls, El Paso Chihuahuas, Lehigh Valley Iron Pigs, Sacramento River Cats and Trenton Thunder.

Minor League Baseball released its list of the Top 25 teams based on sales of licensed merchandise for 2017, and the combined totals of all 160 teams set a MiLB record with more than $70.8 million in retail sales.

The $70.8 million total marks a 3.6% increase over 2016's total of $68.3 million, which had been the highest total recorded since Minor League Baseball's licensing program began in 1992.

The 2017 figures is also up some $15 million over the $55.4 million in 2013.

MiLB said the numbers are based on total licensed merchandise sales from Jan. 1 - Dec. 31, 2017, and include the 160 teams that charge admission to their games.

Specific sales figures were not released.

"Minor League Baseball team names and logos continue to be among the most popular in all of professional sports and our teams have made promoting their brand a priority for their respective organizations," Brian Earle, COO for MiLB, said in a statement.

”The teams have done a tremendous job of using their team marks and logos to build an identity that is appealing to fans not just locally, but in some cases, globally as well."

In 2017, MiLB launched a national "It's Fun to Be a Fan" and corresponding Spanish-language Es Divertido Ser Un Fan marketing campaign.

Last season, three MiLB teams adopted new alternate on-field names to reflect their unique and diverse fan bases: Charlotte Knights to Caballeros, Las Vegas 51s to Reyes de Plata and Visalia Rawhide to Toros.

In 2018, MiLB unveiled caps, uniforms and marketing plans that 33 of its teams across 19 states will be undertaking during the season-long Copa de la Diversión campaign.

According to MiLB, some 18.3-million U.S. Hispanics designate themselves as fans of Minor League Baseball, behind only the NBA and MLS.

MiLB said that its licensing partners, led by New Era Cap, 47 Brand, Bimm Ridder, Majestic/Fanatics, Original Retro Brand, Outdoor Cap and Nike, “continue to support its growth through innovative designs that meet consumer demand.”

"The increase in popularity of Minor League Baseball logos, combined with high-quality product design and superior manufacturing capabilities of these licensees, has provided MiLB with a vehicle for current and future growth," said Earle.

Six teams have made the Top 25 list every year of their existence, or since the program began in 1993: the Fireflies (two years), Bulls (25 years),  Chihuahuas (four years), Iron Pigs (11 years), River Cats (18 years) and Thunder (24 years), according to MiLB.

Eight teams made the list in 2017 after not making the Top 25 in 2016: the Albuquerque Isotopes, Buffalo Bisons, Fort Wayne TinCaps, Hartford Yard Goats, Jacksonville Jumbo Shrimp (known as the Suns prior to 2017), New Orleans Baby Cakes (rebranded in 2017 from the Zephyrs), Reading Fightin’ Phils and Rochester Red Wings.

Twenty-one different Major League organizations were represented by teams on the list, with the Colorado Rockies, Miami Marlins, Philadelphia Phillies and San Diego Padres placing two affiliates in the Top 25.

The South Bend Cubs were the only team to make the list using the nickname of their major league affiliate.

The Top 25 list includes (alphabetically, with Major League affiliate):

Albuquerque Isotopes (Rockies), Buffalo Bisons (Blue Jays), Charlotte Knights (White Sox), Columbia Fireflies (Mets), Columbus Clippers (Indians), Durham Bulls (Rays), El Paso Chihuahuas (Padres), Fort Wayne TinCaps (Padres).

Frisco RoughRiders (Rangers), Hartford Yard Goats (Rockies), Indianapolis Indians (Pirates), Jacksonville Jumbo Shrimp (Marlins), Lehigh Valley IronPigs (Phillies), Nashville Sounds (Athletics), New Orleans Baby Cakes (Marlins), Omaha Storm Chasers (Royals).

Portland SeaDogs (Red Sox), Reading Fightin Phils (Phillies), Rochester Red Wings (Twins), Sacramento River Cats (Giants), Salt Lake Bees (Angels), South Bend Cubs, Tacoma Rainiers (Mariners), Toledo Mud Hens (Tigers) and Trenton Thunder (Yankees).

MiLB Unveils Marketing For Hispanic Celebration

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