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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Jul282018

MiLB Hits Long Fly Ball With Allegiant Air With Official Partnership, Marketing

NYSJ Sports-Entertainment Business News Service

July 26, 2018: There are 160 teams in Minor League Baseball located in all parts of the nation in cities and towns big and small.

Now, the players on those teams have an official airline.

MiLB has signed a deal naming Allegiant Air, based in Las Vegas, the “official airline of Minor League Baseball.”

MiLB and Allegiant said they have more than 115 current overlapping markets in the U.S.

Financial terms were not released.

"We're beyond excited to announce this new partnership with Minor League Baseball and to become the official airline for clubs nationwide," Scott DeAngelo, Allegiant CMO, said in a statement.

"Since 2001, Allegiant has flown countless sports fans to cheer on their home teams on affordable, nonstop flights, and this partnership reinforces our commitment to the 118 communities we serve as their hometown airline,” said DeAngelo.

As part of multi-platform media support, Allegiant said it would “engage with fans through various touch-points in the ballpark as they cheer on their favorite MiLB teams.”

At select games, fans can participate in "Friday Fly Away" giveaways for a chance to win nonstop flights to destinations across the U.S.

Allegiant will also serve as the naming rights partner of a “digital advertising network that spans multiple MiLB markets across the country. “

Other aspects of the partnership consist of inclusion in the MiLB Charities CommUNITY initiative, an ongoing program to promote unity, understanding, acceptance and inclusion at MiLB ballparks.

Following the season Allegiant said it would be a resenting partner at the 2018 Baseball Winter Meetings in Las Vegas (Dec. 9–13).

According to David Wright, CMO for MiLB, ”Our two organizations share a collective vision for and commitment to the communities we serve.

“We are proud to partner with an industry leader, and look forward to amplifying key activations and extending the partnership beyond the ballpark."

National MiLB partners also include John Deere, Bush’s Best, Uncle Rays, FIS, ServiceMaster, Sunrun and Tickets.com.

MiLB Merchandise Sales Top Record $70M

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