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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Sep242018

Buoyed By Boost In Attendance, Sales MiLB Doubles Copa Hispanic Campaign For 2019

By Barry Janoff

September 24, 2018: According to Minor League Baseball, more than 18 million U.S. Hispanics designate themselves as fans of MiLB, behind only the NBA and MLS.

This past season, MiLB unveiled Copa de la Diversión (“Fun Cup“) a season-long event in which 33 teams during select games donned caps and jerseys with the Hispanic versions of their names that were reflections of their local Hispanic communities and heritage.

The 33 teams who dedicated 167 games as Copa de la Diversión-designated events reported a 12.6% attendance increase compared to similar game dates in 2017, according to MiLB.

In addition to attendance and and increased interaction with the Hispanic community, MiLB said that retail sales of Copa-specific licensed merchandise via MiLB ballparks' team stores and MiLB teams' online stores “far exceeded participating teams' pre-season goals.”

MiLB said that sales projected to be more than 500% higher than pre-campaign estimates.

That encouraged MiLB to not only bring Copa de la Diversión back for 2019, but to more than double the platform.

All 33 teams who participated in the inaugural 2018 campaign will return for the expanded 72 teams in the 2019 edition.

The new Copa de la Diversión teams will also bring the total number of states represented from 19 to 29, with all teams representing "a diverse mix of market sizes and community demographics.”

MiLB, with offices based in St. Petersburg, Fla., encompasses some 260 teams.

Marketing will come with the tag, “72 Teams, 29 States, Copa.”

Last season’s list included the Albuquerque Isotopes transforming into the "Mariachis de Nuevo México" and the San Antonio Missions celebrating sandal-wielding matriarchs as the "Flying Chanclas de San Antonio.”

"The initial Copa de la Diversión results and overwhelmingly positive feedback suggest that our fans are embracing the passion and commitment our teams have poured into this transformative campaign," Kurt Hunzeker, MiLB' vp-marketing strategy and research, said via the league.

"We listened and learned from fans what we could do better next year, and those insights will help frame how our expanded Copa teams plan, prepare and activate fan engagement and marketing efforts celebrating their communities in 2019."

According to  Joe Ricciutti, president and GM for the Lakewood (NJ) BlueClaws, one of the teams joining the program in 2019, "We were very impressed watching the Copa de la Diversion program develop across Minor League Baseball this past season. We are excited and honored to be selected to be a part of the program in 2019 and look forward to bringing the Copa to the Jersey Shore!"

Final Copa de la Diversión results will be unveiled during the Baseball Winter Meetings in Las Vegas this December.

New culturally relevant Copa de la Diversión on-field brands will be unveiled in March 2019.

Details of marketing activation and availability of caps, jerseys and other merchandise will be available via each team’s respective Web site.

"The 33 clubs participating in the Copa de la Diversión program (last) year have committed approximately $500,000 in marketing resources to better engage their Hispanic consumers in their markets,” said Hunzeker.

“That's the very definition of commitment. They've reallocated their marketing funds to go after this vitally important, financially powerful, young (group).”

Copa de la Diversión grew out of a national marketing campaign MiLB launched in 2017, "It's Fun to Be a Fan" and corresponding Spanish-language Es Divertido Ser Un Fan marketing campaign.

That season, three MiLB teams adopted new alternate on-field names to reflect their unique and diverse fan bases: the Charlotte Knights (Caballeros), Las Vegas 51s (Reyes de Plata) and Visalia Rawhide (Toros).

MiLB said that the sales of licensed merchandise for of all 160 teams in 2017 set a MiLB record with more than $70.8 million in retail sales.

That marked a 3.6% increase over 2016's total of $68.3 million, which had been the highest total recorded since MiLB’s licensing program began in 1992.

The Hispanic names for the MiLB teams that will be joining Copa de la Diversión in 2019 will be unveiled in March.

MiLB teams that participated last season were:

• Albuquerque Isotopes: Mariachis
• Bowie Baysox: Cangrejos Fantasmas (Ghost Crabs)
• Brooklyn Cyclones: Jefes
• Charlotte Knights: Caballeros
• Corpus Christi Hooks: Raspas
• Daytona Tortugas: Tortugas
• Durham Bulls: Toros
• El Paso Chihuahuas: Chihuahuas
• Eugene Emeralds: Monarcas
• Everett AquaSox: Conquistadores
• Greenville Drive: Energía
• Hartford Yard Goats: Chivos
• Hillsboro Hops: Lúpolos (hops, as in the plant)
• Inland Empire 66ers: Cucuys (bogeymen)
• Kane County Cougars: Cougars
• Kannapolis Intimidators: Rápidos
• Lake Elsinore Storm: Storm
• Las Vegas 51s: Reyes de Plata (Silver Kings)
• Lehigh Valley IronPigs: Tocino (bacon)
• Memphis Redbirds: Música
• Oklahoma City Dodgers: Cielo Azul (Blue Sky)
• Omaha Storm Chasers: Cazadores de Tormentas
• Pawtucket Red Sox: Osos Polares (Polar Bears)
• Rancho Cucamonga Quakes: Temblores
• Round Rock Express: Chupacabras
• Sacramento River Cats: Dorados (Golden)
• Salt Lake Bees: Abejas
• San Antonio Missions: Flying Chanclas
• San Jose Giants: Gigantes
• Stockton Ports: Caballos
• Tulsa Drillers: Petroleros
• Visalia Rawhide: Toros
• Winston-Salem Dash: Rayados (Stripes)

New teams added for 2019 include:

• Arkansas Travelers
• Bradenton Marauders
• Carolina Mudcats
• Charleston RiverDogs
• Chattanooga Lookouts
• Clinton LumberKings
• Columbia Fireflies
• Columbus Clippers
• Delmarva Shorebirds
• Down East Wood Ducks
• Erie SeaWolves
• Florida Fire Frogs
• Fresno Grizzlies
• Greensboro Grasshoppers
• Gwinnett Stripers
• Hickory Crawdads
• Iowa Cubs
• Lake County Captains
• Lakewood BlueClaws
• Lancaster JetHawks
• Lansing Lugnuts
• Lexington Legends
• Louisville Bats
• Midland RockHounds
• Modesto Nuts
• Myrtle Beach Pelicans
• Nashville Sounds
• New Hampshire Fisher Cats
• Norfolk Tides
• Reading Fightin Phils
• Reno Aces
• Richmond Flying Squirrels
• Salem Red Sox
• Scranton/Wilkes-Barre RailRiders
• Tacoma Rainiers
• Trenton Thunder
• Tri-City Dust Devils
• West Michigan Whitecaps
• Wisconsin Timber Rattlers

 

Hispanic Push Helps MiLB Set Record In Licensed Merchandise Sales

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