By Barry Janoff
March 21, 2017: Although the name ServiceMaster Global Holdings may not be top-of-mind with baseball fans, some of the companies under its umbrella might be more familiar, including Terminix, Merry Maids and American Home Shield.
ServiceMaster Global Holdings will now get front-and-center attention with the 244 member teams and more than 41 million fans who attend Minor League Baseball games.
MilB and Memphis-based ServiceMaster have signed a multi-year deal naming the company a corporate partner of the baseball organization.
"ServiceMaster's commitment to local community partners echoes Minor League Baseball's commitment to delivering a first-class, family-friendly ballpark experience for our fans," David Wright, CMO and chief commercial officer for MiLB, said in a statement.
"Through this partnership, we will connect MiLB's devoted and engaged fan base with ServiceMaster and its impressive list of brands and services,” said Wright.
ServiceMaster's brands will become the official designator of MiLB in several different categories:
• American Home Shield is now the official home warranty for MiLB.
• AmeriSpec is the official home and commercial property inspector.
• Furniture Medic is the official furniture repair and restoration specialist.
• Merry Maids is the official home cleaning provider.
• ServiceMaster Clean is the official commercial cleaning provide.
• ServiceMaster Restore is the official disaster restoration specialist.
• Terminix is now the official pest control specialist for MiLB.
Financial terms of the deal were not released.
ServiceMaster said it would have multi-platform activation to support the alliance, including a "ServiceMaster Ballpark Tour" at select MiLB ballparks nationwide.
MiLB corporate partners also include Esurance, Bush’s, Uncle Ray’s, E&J Gallo, Crayola, John Deere and SunRun.
According to Pete Tosches, ServiceMaster's svp-corporate communications, "ServiceMaster is built on a foundation of providing essential services – both to our customers and the communities where our employees live and work.
“Much like Minor League Baseball, ServiceMaster employees, franchisees and contractors are committed to their local communities. This partnership will help connect consumers to the trusted service professionals who protect and maintain 75,000 U.S. homes and businesses each day,” said Tosches.
The ServiceMaster Experience traveling display is a 53-foot, double-expandable trailer custom-built to resemble a home. It provides people with an interactive experience outside the ballpark, along with branded giveaways, games and other touch-points.
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