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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar292011

Mike Tyson Back In The Ring With RockLive's 'Main Event'

March 29, 2011: Mike Tyson has had one of the "Rocky-est" careers in the history of sports. Once on top of not only the boxing but mass media world, Tyson's demons —many of them self-induced — caused him to have an explosive fall from grace.

Tyson has been working his way back into a more positive spotlight in recent years. Now, in an alliance with RockLive, he is working his way onto computers and mobile devices.

Mike Tyson - Main Event, an interactive boxing game featuring Tyson and a group of fighters from around the world, is now available in the iTunes App Store. According to RockLive, Mike Tyson - Main Event lets players "punch their way through multiple rounds as the underdog in a pound-for-pound boxing competition en route to the 'main event,' – boxing against the former undisputed heavy weight champion of the world, Mike Tyson."

"The goal with all of our applications and games is to excite users by offering them a unique and entertaining way to connect with their favorite athletes, celebrities and personalities in a relevant and lasting way," John Shahidi, CEO of RockLive (formerly Rock Software) said in a statement. "Mike Tyson is an international icon in the boxing world and beyond; therefore it's only natural for RockLive to work with Mike to further connect with his fans – young and old alike."

"The goal of our applications and games is to excite users by offering them a unique and entertaining way to connect with their favorite athletes, celebrities and personalities."

Among other endeavors that have helped Tyson to put some distance between his troubled past and his new lifestyle is Animal Planet's current Taking On Tyson, a six-part series that follows the former world's heavyweight boxing champion as he trains racing pigeons. Tyson played himself to positive reviews in the acclaimed 2009 flick, The Hangover. He also earned positive reviews for opening up about the demons in his life in the 2008 documentary, Tyson, from James Tobak. He even received pubic condolences in 2009 when his daughter, Exodus, died from injuries suffered in an accident at home.

Main Event follows the November 2010 launch of RockLive game Mad Chad featuring NFL wide receiver Chad Ochocinco. RockLive said that upcoming games would feature NBA stars Carmelo Anthony and Kevin Durant, boxer Floyd Mayweather and musician 50 Cent. RockLive also provides the eclectic app RunPee, a utility that tells users when to use the restroom during a movie and provides story line updates.

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