By Barry Janoff
April 4, 2017: Phil Mickelson knows about numbers and figures on many levels.
He is among the most icon golfers in the world and the highest-paid, taking in some $3 million last year in earnings and $50 million endorsements, according to Forbes.
Mickelson, who recently parted ways with financial firm Barclays and signed with Intrepid Financial Partners, has another new partner in the financial category: Workaday, a leader in enterprise cloud applications for finance and human resources.
Financial terms were not released.
To launch the alliance, Mickelson wearing the Workday logo on his golf shirt this week at The Masters in Augusta, Georgia.
"Workday is proud to invest in activities that extend our brand beyond business and into the daily lives of our customers, including partnering with athletes who reflect our values," the Pleasanton, Calif.-based firm said in a statement.
"That’s why we are so honored to announce that our newest brand ambassador is none other than Phil Mickelson, a modern-day golf legend known for his passion, commitment, and famous 'Lefty' short game that has inspired fans and aspiring golfers alike for more than 20 years."
Mickelson, who enters The Masters ranked No. 18 in the world, also has alliances that include accounting firm KPMG, Rolex, Amgen and Callaway. He is represented by Lagardère Sports.
"Workday is proud to invest in activities that extend our brand beyond business and into the daily lives of our customers."
According to Mickelson, "This is a perfect fit. Whether you’re delivering technology that helps organizations grow or trying to win major tournaments, you have to approach those goals with total dedication and commitment to success. That’s why I’m proud to team up with Workday."
Not all of Mickelson’s financial situations have been rewarding. Last year, he was involved in an SEC investigation regarding a federal insider trading lawsuit. He was cleared of wrong-doing but agreed to pay back earnings he made on a stock transaction.
His status as a high-profile golfer and endorser remains important with partners such as Workaday.
"It isn’t just Phil’s commitment to excellence and standing as ninth on the all-time PGA Tour winners list that we respect and admire," according to the firm. "What’s most important and reflective of the Workday community is his leadership on and off the course.
"Whether it’s his engagement with fans or focus on giving back in charitable ways, Phil is known as one of the nicest guys in the game who brings a sense of humor and a focus on pulling the best out of every individual to truly tap the full potential of a team — which he once again demonstrated last year by helping the U.S. score its 26th Ryder Cup win.
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