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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Apr052017

It Goes To Figure: Phil Mickelson Signs Pre-Masters Deal With Workaday

By Barry Janoff

April 4, 2017: Phil Mickelson knows about numbers and figures on many levels.

He is among the most icon golfers in the world and the highest-paid, taking in some $3 million last year in earnings and $50 million endorsements, according to Forbes.

Mickelson, who recently parted ways with financial firm Barclays and signed with Intrepid Financial Partners, has another new partner in the financial category: Workaday, a leader in enterprise cloud applications for finance and human resources.

Financial terms were not released.

To launch the alliance, Mickelson wearing the Workday logo on his golf shirt this week at The Masters in Augusta, Georgia.

"Workday is proud to invest in activities that extend our brand beyond business and into the daily lives of our customers, including partnering with athletes who reflect our values," the Pleasanton, Calif.-based firm said in a statement.

"That’s why we are so honored to announce that our newest brand ambassador is none other than Phil Mickelson, a modern-day golf legend known for his passion, commitment, and famous 'Lefty' short game that has inspired fans and aspiring golfers alike for more than 20 years."

Mickelson, who enters The Masters ranked No. 18 in the world, also has alliances that include accounting firm KPMG, Rolex, Amgen and Callaway. He is represented by Lagardère Sports.

"Workday is proud to invest in activities that extend our brand beyond business and into the daily lives of our customers."

According to Mickelson, "This is a perfect fit. Whether you’re delivering technology that helps organizations grow or trying to win major tournaments, you have to approach those goals with total dedication and commitment to success. That’s why I’m proud to team up with Workday."

Not all of Mickelson’s financial situations have been rewarding. Last year, he was involved in an SEC investigation regarding a federal insider trading lawsuit. He was cleared of wrong-doing but agreed to pay back earnings he made on a stock transaction.

His status as a high-profile golfer and endorser remains important with partners such as Workaday.

"It  isn’t just Phil’s commitment to excellence and standing as ninth on the all-time PGA Tour winners list that we respect and admire," according to the firm. "What’s most important and reflective of the Workday community is his leadership on and off the course.

"Whether it’s his engagement with fans or focus on giving back in charitable ways, Phil is known as one of the nicest guys in the game who brings a sense of humor and a focus on pulling the best out of every individual to truly tap the full potential of a team — which he once again demonstrated last year by helping the U.S. score its 26th Ryder Cup win.

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