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NEWS REAL

• WWE said that WrestleMania 35 generated $165.4 million in economic impact for the New York/New Jersey region this past April, the eighth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in Michael Vick (1)

Wednesday
Dec152010

With Nissan Deal, Is Michael Vick On The Road To Marketing Redemption?

By Barry Janoff, Executive Editor

Michael Vick has fun with NFL rituals in his new TV spot for Woodbury Nissan.December 15, 2010: Some people are referring to Michael Vick's current status in the NFL as the Mother of All Comebacks. Others are wishing that he had never come back at all.

Either way, there is no denying that Vick has re-established himself as a premiere quarterback, and that players, fans and marketers are taking notice. His Philadelphia Eagles' No. 7 jersey is among the best-sellers in the league, he tops all players in Pro Bowl voting and the Eagles have been setting record numbers when they appear on Fox, CBS, NBC and ESPN. The Eagles are 9-4 going into their road game against the New York Giants on Dec. 19, in contention for a division title and a playoff berth.

Even Vick would admit that he has a long way to go. But most telling is that companies are again willing to attach, or are at least considering attaching, Vick to their products. In what is being called his first endorsement deal since re-entering the league, Vick has signed on as a spokesman for Woodbury Nissan, a car dealership in New Jersey. Vick appears in a local TV spot and could make personal appearances.

Reports claim that Vick is not getting paid for the ad buy does get the use of a custom Nissan Armada valued in excess of $50,000. However, industry analysts say the deal is worth a great deal in Vick's public image rehabilitation. Off the field he has focused on working with animal rights activists, shelters and other groups dedicated to the protection and welfare of animals, speaking to groups ranging from school kids to adults. But Woodbury Nissan putting him front and center speaks to the initial return of his selling power as a company spokesman.

Vick has a way to save customers money, but co-workers are just as interested in gettin ghis autograph.At his apex, Vick earned about $100 million a year in salary from the Atlanta Falcons and endorsements from companies including Nike, Coca-Cola, Kraft, EA Sports and Hasbro prior to spending 23 months in prison for his role in a dog-fighting ring. Analysts say it is highly unlikely that his endorsements would again even approach $8-$10 million. But the steamroller that is Vick's comeback, which continues to gain momentum, is not without precedent.

Kobe Bryant of the NBA's Los Angeles Lakers and Ray Lewis of the NFL's Baltimore Ravens are among the most prominent pro athletes who faced a personal crisis and returned to fan and marketing favoritism. Bryant in 2003 was arrested after a female employ at a hotel in which he was staying accused him of sexual assault. The case eventually was settled out of court, but not before numerous companies had either dropped their endorsement deals with him or severely curtailed his participation. Now, Bryant's jersey is among the best sellers both domestically and overseas and he has solid deals with Nike and PepsiCo's Gatorade, among others, although his annual endorsement income is about a quarter of the estimated $40 million-plus he earned at one point.

Lewis in 2000 was involved in a fight that resulted in the death of two men. Charges against Lewis were dropped in exchange for his testimony against tow other men at the scene, both of whom eventually were acquitted of the charges. This season, Lewis has been the star of a multi-media marketing effort from Procter & Gamble's Old Spice brand.

Michael Vick's Eagles jersey is among the NFL's best sellers.For Vick, his status as one of the NFL's top quarterbacks has been ratings gold. The Dec. 12 game on NBC between the Eagles and Dallas Cowboys was the highest rated in Sunday Night Football history, and with more than 25.7 million viewers was the top-rated network show of the night. The Eagles, in fact, have attracted record numbers on TV throughout the season. According to the NFL, 28 million viewers saw the Eagles-Green Bay Packers on Fox on Sept, 12, 27.8 million saw the Eagles-Indianapolis Colts Nov. 7 on CBS, 26.6 million viewed the Eagles-Chicago Bears Nov. 28 on Fox, 23.2 million saw the Eagles-Giants on Nov. 21 on NBC's Sunday Night Football and 23.1 million saw the Eagles-Washington Redskins on Oct. 3 on Fox.

On ESPN, the Monday Night Football Nov. 15 game between the Eagles and Redskins, won by Philadelphia 59-28, attracted more than 15 million viewers, the sixth most-watched cable program of the year to date. The Pro Football Hall of Fame asked for his jersey following the game, during in which he passed for four touchdowns and ran for two more.

Looking ahead, NBC had the NFL move the Minnesota Vikings at Philadelphia Eagles game on Dec. 26 to 8:20 PM for prime-time exposure. And he is on line to start in the Pro Bowl in Hawaii the week after Super Bowl XLV: As of Dec. 15, official NFL totals have Vick at the top with 981,687 votes, about 34,000 ahead of Tom Brady and 180,000 votes ahead of Peyton Manning.

The humorous Woodbury Nissan spot seems to reflect the feeling that Vick has become comfortable with his post-prison life. In "The Showdown," Tom McMenamin, general manager at the car dealership, relates, "Getting Mike was a really great addition to our team. From Day 1, he came in and he really hit the ground running." He later adds, "With his great leadership he really took command of our team."

Seated at a table recreating a press conference, Vick says of his being hired, "Everybody here at Woodbury Nissan has been treating me great." But there appear to be underlying motives to the alliance. One co-worker offers support but has his photo taken with Vick, who is shown throughout wearing his Eagles' No. 7 jersey. Another guy asks him to sign contracts and puts a football in front of him to autograph. "Make that one out to Tom," says the guy, who then proudly shows off his new trophy.

As of Dec. 15, official NFL totals have Vick leading all players for the Pro Bowl, with 981,687 votes, about 34,000 ahead of Tom Brady.

Vick seems to be trying his best to fit it. He says to a co-worker, "I found a way we can save our customers more money." Vick is later shown quarterbacking a meeting and explaining his tactics by using a board filled with X's and O's. But there is a downside: He makes rookie mistakes such as thinking he's getting a top-of-the-line demo SUV for his personal use rather than a lower-end compact; and when a co-worker asks to be thrown a set of keys, Vick reverts to quarterback mode and passes them top speed right at the guy's hand, leaving a nasty bruise. Making the best of his injury, the guy wonders if Vick can sign his injured hand.

The spot is on YouTube and playing on the company's Web site in addition to local programming. (See full spot here.)

ASPCA Dogs Vick: Bow-wow Powwow Did Not Include QB

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