Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Westbrook MVP (YouTube Trending Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct122016

How The ‘Phelps Face’ Helped Michael Phelps Swim Into New Intel Alliance

By Barry Janoff

October 12, 2016: Little did Michael Phelps, world-class swimmer and arguably the greatest Olympian ever, know that when his legendary “Phelps Face” scowl was caught on camera by NBC during the 2016 Summer Games in Rio de Janeiro that it would lead to an endorsement deal.

Phelps has signed on with Intel for a humorous multi-media effort targeting the "400 million people with a 5-year-old computer and demonstrate the dramatic difference in performance found on a new PC."

Phelps, who earns about $12 million annually from endorsement deals in addition to investments, appears alongside actor Jim Parsons in a campaign breaking this week driven by TV, Internet and social media. Media buys include The Late Show with Stephen Colbert.

Financial terms of the alliance were not released.

"The collaboration with Michael Phelps represents the latest evolution in Intel’s integrated marketing campaign with Jim Parsons that showcases better experiences found on new Intel-powered PCs," according to Intel. "The Intel association with Phelps is a natural fit as both are known for their speed and world-class performance."

The company said it was inspired to approach Phelps when it saw Phelps at the Olympics watching videos of himself on a PC. They initially came up with some of the creative when Phelps, caught on camera in deep thought as he prepared for the men’s 200 butterfly semifinal, appear to scowl at South African swimming rival Chad le Clos, who was shadow-boxing in the ready room as part of his preparation.

Lead agency is McGarryBowen.

"Intel’s brand promise is to make amazing experiences possible," Steve Fund, svp and CMO for Intel, said in a statement. "These new ads featuring Michael Phelps draw a parallel between the newest lightning-fast Intel-powered PCs and one of the world’s fastest swimmers."

In "The Pool," Phelps is sitting by a pool watching a video of himself swimming. It is running slow so he shouts, "Faster! Faster! Faster!"

Parsons comes over and says, "On that old PC?! You should retire that, too," a reference to Phelps having said that the ’16 Summer Games would be his last competitive event.

Phelps gives him a nasty look.

"You know . . ." Parsons begins. But Phelps interrupts him. "I know. New PCs are lightning fast and play 4K video."

"And yet, here is the world’s fastest swimmer using the world’s slowest computer," says Parsons. "So why haven’t you upgraded?”

"It keeps me humble,"says Phelps.

In "Phelps Face," Phelps and Parsons are again sitting poolside as Phelp’s slow computer causes him to scowl.

"Why the Phelps face?" ask Parsons. "Old computer slowing you down? Is it a real drag? You know . . ."

Just then, an appearance by a guy imitating le Clos’s Olympic pre-swimming boxing routine interrupts the conversation.

"What is he doing?" asks Parsons.

"I have no idea," replies Phelps.

According to Phelps, "I’m excited to work with Intel as I can relate to Intel’s continuous improvement on speed, power, efficiency and amazing performance, which is similar to my own athletic journey."

Phelps has endorsement deals that include Under Armour, Omega and as investor/spokesperson for MP Brand with Aqua Sphere and Baltimore-based 800Razors.com. He also workw with the Michael Phelps Foundation.

Back to Home Page