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What Are You Watching In June 2018?
 
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• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr292015

Still A Marketing Thriller: Michael Jackson Deal Will Build On $140M Annual Income

By Barry Janoff

April 29, 2015: It certainly pays to be a popular athlete or celebrity when it comes to marketing, activation and endorsement income, as both Floyd Mayweather Jr. and Manny Pacquiao can attest.

But in some ways it also pays to a popular dead celebrity.

Authentic Brands Group, which oversees a global portfolio of fashion, sports, celebrity, media and entertainment brands, has signed a "strategic partnership" with the Estate of Michael Jackson "to further grow the Michael Jackson brand in the areas of endorsements and consumer products."

Thanks to the controllers of his estate, Jackson has remained in the public spotlight since his death in 2009 at the age of 50. According to Forbes, Jackson was the "top-earning dead celebrity" in 2014, with his estate pulling in some $140 million from music, shows, licensed items and other marketing and activations.

Elvis Presley was second at $55 million.

ABG said it would provide "global representation for Michael Jackson, pursuing new licensing and retail partnerships working with the Estate to broaden the brand's reach across key markets around the world."

Among others, New Your-based ABG also handles licensing for Muhammad Ali and for the estates of Presley and Marilyn Monroe; and includes in its portfolio such sports brands as TapouT, Above The Rim, Bobby Jones and Prince.

Financial terms of the deal with the Estate of Michael Jackson were not disclose.

As a point of reference, ABG in 2013 acquired the controlling rights to Elvis Presley Enterprises for $125 million, according to industry analysts, allowing it to manage the licensing and merchandising rights to Presley's image, name and likeness, in addition to a massive collection of music, photos, movies, TV appearances and performance specials featuring Presley, who died in 1977.

Since his death, Jackson's estate has been involved in a bevy of theatrical and marketing deals.

Three films with the "King of Pop" have been released. Michael Jackson's This Is It (2009), which documents rehearsals and preparations from a concert tour that was canceled due to his death, has become the highest-grossing concert film ever, topping $251 million and counting in worldwide box office revenue, according to his estate.

Bad 25 was released in 2010 and Michael Jackson: The Last Photo Shoot was released in 2014.

This August, the estate is planning the third annual celebration of his birthday in the Michael Jackson ONE Theatre in Las Vegas' Mandalay Bay Resort.

Other activations include: two posthumous albums, having his hologram perform onstage during the 2014 Billboard Awards and an array of such licensed Jackson-related goods as apparel, posters, songbooks, a Wii Michael Jackson Experience and even a re-issue of a Colorforms "Michael Jackson Dress-Up Playset."

"We are thrilled to be working with ABG on the continued development of the Michael Jackson brand," John Branca and John McClain, co-executors of the Estate of Michael Jackson, said in a statement. "With a proven track record in transforming icons into global entities, we are confident that ABG will help us take the Michael Jackson brand to the next level."

According to Nick Woodhouse, president and CMO for ABG, "As a visionary solo artist, Michael Jackson redefined the art of entertainment. We have great things in-store for the brand and will take a page out of ABG's celebrity, media and entertainment playbook to build global strategic partnerships that will extend Michael Jackson's tremendous legacy."

ABG's global portfolio of brands includes Jones New York, Juicy Couture, Spyder, Airwalk, Vision Street Wear, Hind, Ektelon, Viking and Sportcraft.

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