Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr292015

Still A Marketing Thriller: Michael Jackson Deal Will Build On $140M Annual Income

By Barry Janoff

April 29, 2015: It certainly pays to be a popular athlete or celebrity when it comes to marketing, activation and endorsement income, as both Floyd Mayweather Jr. and Manny Pacquiao can attest.

But in some ways it also pays to a popular dead celebrity.

Authentic Brands Group, which oversees a global portfolio of fashion, sports, celebrity, media and entertainment brands, has signed a "strategic partnership" with the Estate of Michael Jackson "to further grow the Michael Jackson brand in the areas of endorsements and consumer products."

Thanks to the controllers of his estate, Jackson has remained in the public spotlight since his death in 2009 at the age of 50. According to Forbes, Jackson was the "top-earning dead celebrity" in 2014, with his estate pulling in some $140 million from music, shows, licensed items and other marketing and activations.

Elvis Presley was second at $55 million.

ABG said it would provide "global representation for Michael Jackson, pursuing new licensing and retail partnerships working with the Estate to broaden the brand's reach across key markets around the world."

Among others, New Your-based ABG also handles licensing for Muhammad Ali and for the estates of Presley and Marilyn Monroe; and includes in its portfolio such sports brands as TapouT, Above The Rim, Bobby Jones and Prince.

Financial terms of the deal with the Estate of Michael Jackson were not disclose.

As a point of reference, ABG in 2013 acquired the controlling rights to Elvis Presley Enterprises for $125 million, according to industry analysts, allowing it to manage the licensing and merchandising rights to Presley's image, name and likeness, in addition to a massive collection of music, photos, movies, TV appearances and performance specials featuring Presley, who died in 1977.

Since his death, Jackson's estate has been involved in a bevy of theatrical and marketing deals.

Three films with the "King of Pop" have been released. Michael Jackson's This Is It (2009), which documents rehearsals and preparations from a concert tour that was canceled due to his death, has become the highest-grossing concert film ever, topping $251 million and counting in worldwide box office revenue, according to his estate.

Bad 25 was released in 2010 and Michael Jackson: The Last Photo Shoot was released in 2014.

This August, the estate is planning the third annual celebration of his birthday in the Michael Jackson ONE Theatre in Las Vegas' Mandalay Bay Resort.

Other activations include: two posthumous albums, having his hologram perform onstage during the 2014 Billboard Awards and an array of such licensed Jackson-related goods as apparel, posters, songbooks, a Wii Michael Jackson Experience and even a re-issue of a Colorforms "Michael Jackson Dress-Up Playset."

"We are thrilled to be working with ABG on the continued development of the Michael Jackson brand," John Branca and John McClain, co-executors of the Estate of Michael Jackson, said in a statement. "With a proven track record in transforming icons into global entities, we are confident that ABG will help us take the Michael Jackson brand to the next level."

According to Nick Woodhouse, president and CMO for ABG, "As a visionary solo artist, Michael Jackson redefined the art of entertainment. We have great things in-store for the brand and will take a page out of ABG's celebrity, media and entertainment playbook to build global strategic partnerships that will extend Michael Jackson's tremendous legacy."

ABG's global portfolio of brands includes Jones New York, Juicy Couture, Spyder, Airwalk, Vision Street Wear, Hind, Ektelon, Viking and Sportcraft.

Back to Home Page