Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr292015

Still A Marketing Thriller: Michael Jackson Deal Will Build On $140M Annual Income

By Barry Janoff

April 29, 2015: It certainly pays to be a popular athlete or celebrity when it comes to marketing, activation and endorsement income, as both Floyd Mayweather Jr. and Manny Pacquiao can attest.

But in some ways it also pays to a popular dead celebrity.

Authentic Brands Group, which oversees a global portfolio of fashion, sports, celebrity, media and entertainment brands, has signed a "strategic partnership" with the Estate of Michael Jackson "to further grow the Michael Jackson brand in the areas of endorsements and consumer products."

Thanks to the controllers of his estate, Jackson has remained in the public spotlight since his death in 2009 at the age of 50. According to Forbes, Jackson was the "top-earning dead celebrity" in 2014, with his estate pulling in some $140 million from music, shows, licensed items and other marketing and activations.

Elvis Presley was second at $55 million.

ABG said it would provide "global representation for Michael Jackson, pursuing new licensing and retail partnerships working with the Estate to broaden the brand's reach across key markets around the world."

Among others, New Your-based ABG also handles licensing for Muhammad Ali and for the estates of Presley and Marilyn Monroe; and includes in its portfolio such sports brands as TapouT, Above The Rim, Bobby Jones and Prince.

Financial terms of the deal with the Estate of Michael Jackson were not disclose.

As a point of reference, ABG in 2013 acquired the controlling rights to Elvis Presley Enterprises for $125 million, according to industry analysts, allowing it to manage the licensing and merchandising rights to Presley's image, name and likeness, in addition to a massive collection of music, photos, movies, TV appearances and performance specials featuring Presley, who died in 1977.

Since his death, Jackson's estate has been involved in a bevy of theatrical and marketing deals.

Three films with the "King of Pop" have been released. Michael Jackson's This Is It (2009), which documents rehearsals and preparations from a concert tour that was canceled due to his death, has become the highest-grossing concert film ever, topping $251 million and counting in worldwide box office revenue, according to his estate.

Bad 25 was released in 2010 and Michael Jackson: The Last Photo Shoot was released in 2014.

This August, the estate is planning the third annual celebration of his birthday in the Michael Jackson ONE Theatre in Las Vegas' Mandalay Bay Resort.

Other activations include: two posthumous albums, having his hologram perform onstage during the 2014 Billboard Awards and an array of such licensed Jackson-related goods as apparel, posters, songbooks, a Wii Michael Jackson Experience and even a re-issue of a Colorforms "Michael Jackson Dress-Up Playset."

"We are thrilled to be working with ABG on the continued development of the Michael Jackson brand," John Branca and John McClain, co-executors of the Estate of Michael Jackson, said in a statement. "With a proven track record in transforming icons into global entities, we are confident that ABG will help us take the Michael Jackson brand to the next level."

According to Nick Woodhouse, president and CMO for ABG, "As a visionary solo artist, Michael Jackson redefined the art of entertainment. We have great things in-store for the brand and will take a page out of ABG's celebrity, media and entertainment playbook to build global strategic partnerships that will extend Michael Jackson's tremendous legacy."

ABG's global portfolio of brands includes Jones New York, Juicy Couture, Spyder, Airwalk, Vision Street Wear, Hind, Ektelon, Viking and Sportcraft.

Back to Home Page