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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct222016

MetLife Sends Snoopy And His Peanuts’ Friends To Doghouse In Brand Makeover

Special to NYSportsJournalism

October 21, 2016: Calling it the “most significant change to the brand in over 30 years,” MetLife has decided to end its relationship with Charles Schulz’s Snoopy, the animated dog, and other friends that inhabit the world of Peanuts.

The MetLife-Snoopy alliance dates back to 1985.

The insurance firm said it is seeking to "remove the complexities traditionally associated with insurance" by "moving away from a traditional product-development model to one driven by customer insights," Steven Kandarian, chairman, president and CEO for MetLife, Inc. said in a statement.

The strategy is led by a new global brand platform, "MetLife. Navigating Life Together."

MetLife said it would "phase out its use of Snoopy and the Peanuts Gang," which has been used on TV, in print and online, as well as via highly visible MetLife blimps named "Snoopy One," "Snoopy Two," and "Snoopy Three."

Earlier this year, New York-based MetLife said it would "pursue the separation of a substantial portion of its U.S. retail segment" to focus on its group life and employee benefits divisions.

"To adapt to our changing world, we are re-thinking how we do business," Steven Kandarian, chairman, president and CEO for MetLife, Inc., said in a statement. "We are moving away from a traditional product-development model to one driven by customer insights.

"Our new brand reflects our company's transformation and differentiates us in the marketplace, ultimately driving greater value for our customers and shareholders,"  said Kandarian.

The change also includes MetLife's new visual branding, adding green to the company’s traditional blue “in a symbol of partnership to form an M for MetLife.”

In addition, the colors reflect the company’s naming rights deal at MetLife Stadium, home for the NFL’s New York Jets, whose main color is green, and New York Giants, whose main color is blue.

An eight-foot Snoopy statue was placed outside MetLife Stadium in 2012 in conduction with the naming rights, and a pre-season game between the Giants and Jets had been dubbed “The Snoopy Bowl.”

MetLife said it would be rolling out the new brand globally through 2017.

Initial marketing will hit mobile, social and Web properties. Print ads will appear in the Wall Street Journal, The New York Times and the Washington Post beginning Oct. 21. TV will break in December.

Additional advertising is running in Mexico, Korea and Japan.

"We brought in Snoopy over 30 years ago to make our company more friendly and approachable at a time when insurance companies were seen as cold and distant."

All sans Snoopy, Charlie Brown and the rest of the Peanuts crew.

According to Esther Lee, global chief marketing officer of MetLife, "We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant. Snoopy helped drive our business and served an important role at the time.

"We are embarking on a journey to upend the long-entrenched norms of the insurance industry. We are focused on humanizing our industry and designing every customer experience to reflect the modern company we're becoming," said Lee.

Even with this, the Peanuts brand will have plenty of work.

Charles Schulz passed away in 2000, but his estate this year is expected to have an income of $48 million, second among deceased celebrities only to Michael Jackson ($845 million), according to Forbes.

Peanuts, despite being more than 65 years old, is still popular in modern culture. It is currently celebrating the 50th anniversary of The Great Pumpkin, Charlie Brown — with McDonald’s among its partners.

Peanuts characters have appeared in ads for Dolly Madison snack cakes, Chex Mix, Bounty, Cheerios, A&W Root Beer, Kraft Foods, Ford and an array of products for Hallmark Cards, an on-going alliance that dates back to 1960.

The assets are owned by Peanuts Worldwide, LLC, a joint venture of the Iconix Brand Group (whose  portfolio also includes Umbra, Starter, Jay-Z’s Rocawear, Pony, London Fog, Zoo York, Ed Hardy and Joe Boxer) and Charles M. Schulz Creative Associates.

"We have great respect for these iconic characters. However, as we focus on our future, it's important that we associate our brand directly with the work we do and the partnership we have with our customers," said Lee.

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