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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan302014

As NFL's Big Game Nears, Naming Rights Deal Turning Super For MetLife

By Barry Janoff

January 29, 2014: In 2011, when MetLife moved from cornerstone partner to naming rights holder for what was then Giants Stadium, the insurance company already knew that the alliance would yield dividends.

The 25-year deal, estimated to be between $17 million-$20 million per year, came about a year after the NFL had named the venue as the site of Super Bowl XLVIII, to be played Feb. 2, 2014.

Now, as the Denver Broncos and the Seattle Seahawks head to East Rutherford, NJ, for Sunday’s Super Bowl XLVIII match-up, MetLife is in a position for its own big win.

MetLife is expected to receive $32.4 million in exposure from its sponsorship during Super Bowl XLVIII’s Sunday night broadcast on Fox, according to an ROI projection analysis conducted by Front Row Analytics, the sponsorship evaluation division of Front Row Marketing Services (a subsidiary of Philadelphia-based sports and entertainment group Comcast-Spectacor.

Front Row said the figure is based on the $4 million cost of a 30-second commercial spot during Fox’s broadcast of the Super Bowl. It is projected that MetLife will receive over four minutes of in-broadcast exposure during the game.

The exposure for the brand is expected to come from in-stadium/exterior signage, on-screen graphics and verbal mentions.

This does not include the countless mentions, visual inclusions and other graphics showing MetLife Stadium in the weeks leading up to the Big Game.

“MetLife will reap many dividends from its $17 million- $20 million annual investment in the stadium during this year’s Super Bowl, the $32.4 million," said Eric Smallwood, svp-marketing and research for Front Row. "Exposure from the television broadcast is just one part of the overall value the game will deliver. The big game will provide big value to MetLife from various sources including social media, newsprint and magazines, international television coverage, and various media outlet news and highlights.”

Among the past five Super Bowls, Tampa's Raymond James Stadium, site of Super Bowl XLIII in 2009, tops out in media exposure earned with $37.6 million, according to Front Row. Lucas Oil Stadium in Indianapolis, site of Super Bowl XLVI in 2012, was second with $33.8 million.

MetLife currently ranks third, ahead of Mercedes-Benz SuperDome in New Orleans, which earned $30 million in media value during Super Bowl XLVII last year; and Miami's Sun Life Stadium, which had $26 million in media value during Super Bowl XLIV in 2010.

Cowboys Stadium, which hosted Super Bowl XLV in 2011, did not have a naming rights partner at the time of the game. In 2013, AT&T signed a 20-year naming rights deal valued at $17 million-$20 million per year.

Super Bowl XLIX will be played in Arizona's University of Phoenix Stadium, the historic Super Bowl L will be in the San Francisco 49ers new Levi's Stadium and Super Bowl LI will be played in Houston's Reliant Stadium.

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