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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan302014

As NFL's Big Game Nears, Naming Rights Deal Turning Super For MetLife

By Barry Janoff

January 29, 2014: In 2011, when MetLife moved from cornerstone partner to naming rights holder for what was then Giants Stadium, the insurance company already knew that the alliance would yield dividends.

The 25-year deal, estimated to be between $17 million-$20 million per year, came about a year after the NFL had named the venue as the site of Super Bowl XLVIII, to be played Feb. 2, 2014.

Now, as the Denver Broncos and the Seattle Seahawks head to East Rutherford, NJ, for Sunday’s Super Bowl XLVIII match-up, MetLife is in a position for its own big win.

MetLife is expected to receive $32.4 million in exposure from its sponsorship during Super Bowl XLVIII’s Sunday night broadcast on Fox, according to an ROI projection analysis conducted by Front Row Analytics, the sponsorship evaluation division of Front Row Marketing Services (a subsidiary of Philadelphia-based sports and entertainment group Comcast-Spectacor.

Front Row said the figure is based on the $4 million cost of a 30-second commercial spot during Fox’s broadcast of the Super Bowl. It is projected that MetLife will receive over four minutes of in-broadcast exposure during the game.

The exposure for the brand is expected to come from in-stadium/exterior signage, on-screen graphics and verbal mentions.

This does not include the countless mentions, visual inclusions and other graphics showing MetLife Stadium in the weeks leading up to the Big Game.

“MetLife will reap many dividends from its $17 million- $20 million annual investment in the stadium during this year’s Super Bowl, the $32.4 million," said Eric Smallwood, svp-marketing and research for Front Row. "Exposure from the television broadcast is just one part of the overall value the game will deliver. The big game will provide big value to MetLife from various sources including social media, newsprint and magazines, international television coverage, and various media outlet news and highlights.”

Among the past five Super Bowls, Tampa's Raymond James Stadium, site of Super Bowl XLIII in 2009, tops out in media exposure earned with $37.6 million, according to Front Row. Lucas Oil Stadium in Indianapolis, site of Super Bowl XLVI in 2012, was second with $33.8 million.

MetLife currently ranks third, ahead of Mercedes-Benz SuperDome in New Orleans, which earned $30 million in media value during Super Bowl XLVII last year; and Miami's Sun Life Stadium, which had $26 million in media value during Super Bowl XLIV in 2010.

Cowboys Stadium, which hosted Super Bowl XLV in 2011, did not have a naming rights partner at the time of the game. In 2013, AT&T signed a 20-year naming rights deal valued at $17 million-$20 million per year.

Super Bowl XLIX will be played in Arizona's University of Phoenix Stadium, the historic Super Bowl L will be in the San Francisco 49ers new Levi's Stadium and Super Bowl LI will be played in Houston's Reliant Stadium.

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