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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Feb152013

MetLife Comes Out Swinging, Joins World Baseball Classic Marketing Roster

By Barry Janoff

February 15, 2013: Insurance firm MetLife, perhaps best known in the sports world for its naming rights deal at the NFL's New York Giants and New York Jets MetLife Stadium, as well as for the signature blimp that flies over some 100 events annually, is now taking a swing at baseball.

The New York-based company has signed a deal to become a global sponsor and the official insurance company for the 2013 World Baseball Classic.

MetLife said it would support the alliance with on-site and multi-media marketing and activation, incorporating its brand ambassador, Snoopy, "into multiple aspects of the event" on worldwide media platforms.

Financial terms of the pact were not disclosed.

MetLife joins Brand USA, Delta Air Lines and Konami as the World Baseball Classic's four global sponsors.

The 2013 World Baseball Classic, which is the third edition of the tournament, will feature the world’s best players representing their countries and territories. Thirty-nine games will be played in seven venues in four nations and territories from March 2-19. (Full schedule here.)

All games will be broadcast on MLB Network and ESPN Desportes. MetLife will provide aerial coverage from its blimps – Snoopy One, Snoopy Two and Snoopy J. — which will be flying above all the games played in Phoenix, Miami, San Francisco and Tokyo. The WBC is being distributed to more than 200 countries and territories.

"Many of the countries fielding World Baseball Classic teams are also countries where MetLife is a leading insurer," Richard Hong, vp-brand, advertising and promotion for MetLife, said in a statement. "With MetLife’s strong presence in Japan and Korea where the sport is widely popular, and with market leading positions in countries like Mexico and the U.S., millions of our customers and thousands of our employees are looking forward to watching some of the world’s best play baseball this March."

Under terms of the agreement, MetLife will be the title sponsor of the All-World Baseball Classic Team, which will be selected after the event and will be comprised of the top players at each position during the tournament.

In addition, Snoopy will wear World Baseball Classic jerseys and make special appearances during games to interact with fans and distribute gifts.

Team Japan is the two-time defending champion of the World Baseball Classic, having won in 2006 and 2009, the last time the WBC was held. The event will be played every four years moving forward.

The United States is in Pool D with Mexico, Italy and Canada, which begins play on March 7 in Phoenix.

"With a strong presence in the global market, MetLife is well-positioned to illuminate its brand message across the expansive WBC platform."

Members of Team USA include Joe Mauer, reining National League Cy Young winner R.A. DIckey, Jimmy Rollins, Mark Teixeira, David Wright, Ryan Braun, Shane Victorino, Adams Jones, Giancarlo Stanton, Ryan Vogelsong and Heath Bell, and is being managed by Joe Torre. Players will be taking time off from Spring Training and before the 2013 MLB season starts to participate.

The World Baseball Classic is sanctioned by the International Baseball Federation.

"With such a strong presence in the global marketplace, MetLife is well-positioned to illuminate its brand message across the expansive World Baseball Classic platform," Paul Archey, svp-International Business Operations for Major League Baseball, said in a statement. "MetLife will have a variety of touch points, both inside and outside the tournament venues, fully integrating them into the event program this March."

MetLife Stadium in East Rutherford, NJ, will be the site of Super Bowl XLVIII in 2014.

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