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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb032014

Gillette Sharpens Focus On World Cup, Adding Messi To Federer, PelĂ© Campaign

By Barry Janoff

February 3, 2014: Lionel Messi is arguably regarded as the best soccer player in the world.

Gillette is now giving him a chance to show off his skills in tennis, hockey, cricket, Australian rules football and auto racing, albeit via fantasy, signing Messi to star in a new global campaign, Inner Steel.

Messi is not alone: Roger Federer, already a Gillette spokesman, tries his hand alongside Messi in soccer and even sumo wrestling in the launch TV spot, "Trading Places."

Financial terms of true alliance with Messi were not disclosed.

In addition to the TV spot, Gillette is supporting the arrival of Messi with Internet, social media and the release of Special Edition Country Razors, each of which displays national colors from countries worldwide.

Gillette is tying the campaign into the FIFA World Cup, which will take place in Brazil this June-July. The company will activate its alliance with soccer legend and Brazilian native Pelé as part of the campaign.

On local levels, Gillette is partnering with such players as Joe Hart (England), Thomas Muller (Germany), “Chicharito” (Mexico), “Falcao” (Colombia), Sergio “Kun” Aguero (Argentina), Juan Arango (Venezuela), Alexis Alejandro Sánchez “Alex Sánchez” (Chile), Shinji Kagawa (Japan), Ki Sung-Yueng (South Korea) and  “Oscar”, “Paulinho” and “Lucas” (Brazil).

Gillette is also activating behind its alliances with national soccer teams including those from Spain, Argentina, Brazil, Italy, Mexico, Venezuela and Chile.

“This is a new era for Gillette and football," John Mang, Gillette global vice president, said in a statement. "We are excited to partner with Lionel Messi and a stellar line up of world-class players and teams. These athletes meticulously hone their skills and strive for precision on the field. They are at the top of their sport and their passion to be their best, is an inspiration to us all.”

According to Messi, “Throughout my career I have been fortunate to have a great deal of success on the field; but I know that the strongest performances come only when you commit 100% to the task at hand and display the strength and mettle to give it all . . . Gillette is a brand that shares my resolve and determination to try to be the best and I know that together we can show men everywhere that the strongest performances come when you strengthen the 'Inner Steel' inside and show your colors on the outside.”

An extended two-minute version of "Trading Places" opens with Federer shaving in the locker room of a sports club using various razors from the Gillette Special Edition Country Razors collection. When he uses the Japan razor, he envisions himself as a sumo wrestler.

Messi comes in to shave and uses the razor from India, putting him into a cricket scenario.

"We can show men everywhere that the strongest performances come when you strengthen the 'Inner Steel' inside and show your colors on the outside.”

Ultimately, they end up trading places when Messi becomes a tennis player and Federer is a soccer goalie who looks up to see Messi bearing down on him. The action ends with Messi taking a shot on goal and Federer diving in an attempt to make the save. The scene fades to black before we see the actual outcome. (See the full spot here.)

Gillette said it would be encouraging soccer fans worldwide (including via a Twitter destination, #InnerSteel)  to "show and share their 'Inner Steel' and support of their nations' colors by asking men everywhere to demonstrate that they, like Gillette, are 'Made From Steel, Driven by Their Colors.'"

Can Messi Build His Brand In U.S.

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