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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May152014

En Route To The FIFA World Cup, Messi Gets A New Ride, New Hands-On Deal 

By Barry Janoff

May 15, 2014: Lionel Messi is on the verge of signing a new contract with FC Barcelona, valued at £15.5m ($26 million U.S.) annually through the end of 2018, that would make him the highest paid soccer player in the world, according to industry analysts.

He also is on the verge of leading Argentina into the 2014 FIFA World Cup in Brazil, which runs June 12-July 13.

But Messi has taken some time out to play around in a different field, one in which he is able to use his hands.

Easy2.Company B.V. has signed a deal with Messi to support a signature line of Space Scooters, two-wheel scooters that are powered by pumping action.

The company, based in Heerhugowaard, The Netherlands, said that the soccer star would become part of "Team Messi" to promote special editions of Messi-branded Space Scooters worldwide.

Financial terms were not disclosed.

A promotional spot shows Messi riding on a signature Space Scooter with a group of kids. (See the spot here). Support will include Internet, social media and experiential marketing.

"The choice for Leo Messi and for his own brand was simple," Joost Blom, managing director for Easy2.Company, said in a statement. "He is loved all over the world, sympathetic, athletic and example for a lot of kids [of] what is possible to establish when you believe in yourself."

The company said that the Messi Space Scooter is scheduled to hit in stores and online in mid-June to coincide with the World Cup. The Messi Space Scooter would also be available from what Easy2.Company called a "future Messi Store e-commerce site."

The deal adds to a portfolio that sees Messi currently ranked among the top ten highest paid athletes in the world, making in excess of $41 million annually, split about evenly between his contract and endorsement deals.

He also has deals that include Turkish Airlines, Samsung Galaxy, adidas, Gillette and Pepsi.

According to Blom, "The Space Scooter helps children to go outside and enjoy the sporting and energetic way of transport. There are only a few people in the world who can carry out this news, of which Leo, with his own brand, is the best, we think."

Pepsi World Cup Ambush Leads With Messi

Can Messi Build His Brand In The U.S.?

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