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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May152014

En Route To The FIFA World Cup, Messi Gets A New Ride, New Hands-On Deal 

By Barry Janoff

May 15, 2014: Lionel Messi is on the verge of signing a new contract with FC Barcelona, valued at £15.5m ($26 million U.S.) annually through the end of 2018, that would make him the highest paid soccer player in the world, according to industry analysts.

He also is on the verge of leading Argentina into the 2014 FIFA World Cup in Brazil, which runs June 12-July 13.

But Messi has taken some time out to play around in a different field, one in which he is able to use his hands.

Easy2.Company B.V. has signed a deal with Messi to support a signature line of Space Scooters, two-wheel scooters that are powered by pumping action.

The company, based in Heerhugowaard, The Netherlands, said that the soccer star would become part of "Team Messi" to promote special editions of Messi-branded Space Scooters worldwide.

Financial terms were not disclosed.

A promotional spot shows Messi riding on a signature Space Scooter with a group of kids. (See the spot here). Support will include Internet, social media and experiential marketing.

"The choice for Leo Messi and for his own brand was simple," Joost Blom, managing director for Easy2.Company, said in a statement. "He is loved all over the world, sympathetic, athletic and example for a lot of kids [of] what is possible to establish when you believe in yourself."

The company said that the Messi Space Scooter is scheduled to hit in stores and online in mid-June to coincide with the World Cup. The Messi Space Scooter would also be available from what Easy2.Company called a "future Messi Store e-commerce site."

The deal adds to a portfolio that sees Messi currently ranked among the top ten highest paid athletes in the world, making in excess of $41 million annually, split about evenly between his contract and endorsement deals.

He also has deals that include Turkish Airlines, Samsung Galaxy, adidas, Gillette and Pepsi.

According to Blom, "The Space Scooter helps children to go outside and enjoy the sporting and energetic way of transport. There are only a few people in the world who can carry out this news, of which Leo, with his own brand, is the best, we think."

Pepsi World Cup Ambush Leads With Messi

Can Messi Build His Brand In The U.S.?

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