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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec032012

For Mercedes-Benz, All Roads Lead To Super Bowl XLVII In New Orleans

By Barry Janoff

December 3, 2012: It will be hard to miss the Mercedes-Benz brand during Super Bowl XLVII week in New Orleans.

It also would be hard to argue that the automaker is not getting it's monies worth for a naming rights deal to the Super Bowl XLVII venue.

In 2011, Mercedes-Benz signed a $100 million, ten-year year deal for naming rights to the Superdome, where the game will be played on Feb. 3, 2012.

The company has purchased time during the day-long pre-game programming and in the fourth quarter of the Super Bowl broadcast on CBS.

New Orleans Saints owner Tom Benson owns Mercedes-Benz dealerships in New Orleans (and San Antonio) and plans to use his locations to support the big game.

Mercedes-Benz is planning to have multi-media marketing activation throughout the city during the week leading to the game.

Last week, Mercedes-Benz and lead agency Merkley + Partners, New York, had a crew in the French Quarter filming the new spot, which will support the CLA (pictured), due to hit showrooms in 2013. The spot will star Grammy-winning singer Usher, model Kate Upton and other elements that represent how far someone might go to fulfill their desires, according to reports from the location.

During Super Bowl XLV, Mercedes-Benz ran a commercial that used Sean "Diddy" Combs to unveil the 2012 Mercedes C63 AMG Coupe, Mercedes SLS AMG Roadster and other cars.

If nothing else, Mercedes-Benz looks to garner a significant amount of media value from its name on the Superdome. Earlier this year, Lucas Oil received in excess of $40 million in media value by having hits name on the venue for Super Bowl XLVI, according to Front Row Analytics, which evaluates ROI in sponsorship deals.

In 2010, Sun Life Stadium received some $26 million in media value directly related to Super Bowl XLIV.

Super Bowl XLV was played at Cowboys Stadium, which is still without a naming rights deal.

"Earlier this year, Lucas Oil received in excess of $40 million in media value by having hits name on the venue for Super Bowl XLVI."

Front Row Analytics looks at verbal mentions, on-screen text, signage and other factors and bases that on the cost of a 30-second commercial to determine media value.

Super Bowl XLVI is expected to match or exceed the average of 111 million viewers who watched the game on NBC. The cost of a 30-second spot during the Super Bowl XLVII broadcast on CBS is going for upward of $3.8 million, according to industry analysts.

Prior to Super Bowl XLVII, the Mercedes-Benz Superdome will host events including the New Orleans Saints against the Tampa Bay Buccaneers (Dec. 16) and Carolina Panthers (Dec. 30), the R+L Carriers New Orleans Bowl college football game between East Carolina and U. Louisiana (Dec. 22) and the Allstate Sugar Bowl between the University of Florida and the University of Louisville (Jan. 2, 2013), which will be telecast nationally on ESPN.

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