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QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Deadpool 2: 'Wet On Wet' Heisman House Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan272017

Mercedes-Benz Takes An Easy Rider And Born To Be Wild Trip To Super Bowl LI

By Barry Janoff

January 27, 2017: Mercedes-Benz is returning to the Super Bowl broadcast for the fourth time and is bringing a heavy dose of nostalgia with it.

The automaker enlisted as directors the Coen Brothers, Joel and Ethan (Fargo, No Country For Old Men, The Big Lebowski), brought in actor Peter Fonda and re-envisioned the classic 1969 movie, Easy Rider, for a humorous 30-second spot, "Easy Driver," set to the music of the original film’s theme song, Steppenwolf's "Born to Be Wild,"

The spot, to air during the fourth quarter of Super Bowl LI on Fox on Feb, 5, is part of a larger campaign celebrating the 50th anniversary of the Mercedes-Benz performance sub-brand AMG and the upcoming debut of the high-performance Mercedes-AMG GT C Roadster.

According to Drew Slaven, vp-marketing for Mercedes-Benz USA, "The goal with the spot was to pay homage to the history that brought us to this point with something iconic but authentic that would resonate with people who have a passion for open-air driving, who live for the call of the road and who share a little of that rebellion from the norm.

"(Easy Rider), which came out late in the '60's, as did AMG, was the perfect vehicle for a fast drive down memory lane," said Slaven.

In the movie, Peter Fonda and  Dennis Hopper (who was also the director) take a cross-country road trip on their Harley-Davidsons from California to Florida (where they plan to retire with the cash they received from a major drug sale and which they have hidden in their bikes).

En route, they encounter an array of late 1960’s attitudes (think rednecks vs. hippies) and people, including Jack Nicholson (in one of his early screen roles).

The Mercedes-Benz spot opens in a biker bar whose customers and decor pay homage to Easy Rider overall, and Fonda (whose face from the movie is tattooed on the large bicep of one of the bikers) and Hopper in particular.

"Born to Be Wild" is playing on the juke box (it's actually the only song on the juke box).

As we hear the lyrics — "Get your motor runnin’/Head out on the highway’Lookin' for adventure And whatever comes our way" — a huge guy bursts through the front door. "Blocked in," he growls, such to the chagrin of the patrons.

It turns out that their row of parked bikes is blocked by a Mercedes-AMG GT C Roadster. But their anger turns to delight when it they see the vehicle is owned by Fonda. "Nice rides," Fonda says to them as he drives off on Route 66 to the Steppenwolf song.

Text offers, "Born to be wild. Built to be wild."

In addition to the spot, the campaign includes an extended cut and behind-the-scenes footage for online platforms, four 10-15 second teasers, digital, social media and a Mercedes-AMG GT C Roadster video brochure.

MBUSA said it would also be a co-sponsor of "Rolling Stone Live: Houston" on Feb. 4.

MBUSA will air a second spot, which ran during last year’s Super Bowl, "Snow Date," in the pre-game show.

"Born to Be Wild," which was released in 1968 reached No. 2 on the Billboard Hot 100, might sound familiar to a new audience. It has been covered by numerous artists (including The Cult, INXS, Ozzy Osbourne, Etta James and Wilson Pickett). Since Easy Rider, it has been used in one form or another in more than 50 movies or TV shows.

Agencies for the campaign are Antoni (Berlin), lead agency for Mercedes-Benz in Europe; and Merkley+Partners, NY, MBUSA's lead marketing agency.

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