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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan272017

Mercedes-Benz Takes An Easy Rider And Born To Be Wild Trip To Super Bowl LI

By Barry Janoff

January 27, 2017: Mercedes-Benz is returning to the Super Bowl broadcast for the fourth time and is bringing a heavy dose of nostalgia with it.

The automaker enlisted as directors the Coen Brothers, Joel and Ethan (Fargo, No Country For Old Men, The Big Lebowski), brought in actor Peter Fonda and re-envisioned the classic 1969 movie, Easy Rider, for a humorous 30-second spot, "Easy Driver," set to the music of the original film’s theme song, Steppenwolf's "Born to Be Wild,"

The spot, to air during the fourth quarter of Super Bowl LI on Fox on Feb, 5, is part of a larger campaign celebrating the 50th anniversary of the Mercedes-Benz performance sub-brand AMG and the upcoming debut of the high-performance Mercedes-AMG GT C Roadster.

According to Drew Slaven, vp-marketing for Mercedes-Benz USA, "The goal with the spot was to pay homage to the history that brought us to this point with something iconic but authentic that would resonate with people who have a passion for open-air driving, who live for the call of the road and who share a little of that rebellion from the norm.

"(Easy Rider), which came out late in the '60's, as did AMG, was the perfect vehicle for a fast drive down memory lane," said Slaven.

In the movie, Peter Fonda and  Dennis Hopper (who was also the director) take a cross-country road trip on their Harley-Davidsons from California to Florida (where they plan to retire with the cash they received from a major drug sale and which they have hidden in their bikes).

En route, they encounter an array of late 1960’s attitudes (think rednecks vs. hippies) and people, including Jack Nicholson (in one of his early screen roles).

The Mercedes-Benz spot opens in a biker bar whose customers and decor pay homage to Easy Rider overall, and Fonda (whose face from the movie is tattooed on the large bicep of one of the bikers) and Hopper in particular.

"Born to Be Wild" is playing on the juke box (it's actually the only song on the juke box).

As we hear the lyrics — "Get your motor runnin’/Head out on the highway’Lookin' for adventure And whatever comes our way" — a huge guy bursts through the front door. "Blocked in," he growls, such to the chagrin of the patrons.

It turns out that their row of parked bikes is blocked by a Mercedes-AMG GT C Roadster. But their anger turns to delight when it they see the vehicle is owned by Fonda. "Nice rides," Fonda says to them as he drives off on Route 66 to the Steppenwolf song.

Text offers, "Born to be wild. Built to be wild."

In addition to the spot, the campaign includes an extended cut and behind-the-scenes footage for online platforms, four 10-15 second teasers, digital, social media and a Mercedes-AMG GT C Roadster video brochure.

MBUSA said it would also be a co-sponsor of "Rolling Stone Live: Houston" on Feb. 4.

MBUSA will air a second spot, which ran during last year’s Super Bowl, "Snow Date," in the pre-game show.

"Born to Be Wild," which was released in 1968 reached No. 2 on the Billboard Hot 100, might sound familiar to a new audience. It has been covered by numerous artists (including The Cult, INXS, Ozzy Osbourne, Etta James and Wilson Pickett). Since Easy Rider, it has been used in one form or another in more than 50 movies or TV shows.

Agencies for the campaign are Antoni (Berlin), lead agency for Mercedes-Benz in Europe; and Merkley+Partners, NY, MBUSA's lead marketing agency.

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