By Barry Janoff
March 1, 2016: NBA All-Star Carmelo Anthony already plays alongside Kristaps Porzingas.
Now he gets to lead a team comprised of Leonardo, Donatello, Michelangelo and Raphael.
Anthony has joined with Nickelodeon to launch a line of clothing and accessories for kids based on the Teenage Mutant Ninja Turtles, TMNT x Melo.
The collection will be available for a limited time and only in Macy’s stores and on Macys.com, beginning in early May.
The collaboration anticipates Teenage Mutant Ninja Turtle: Out Of The Shadows, from Paramount Pictures, scheduled to hit theaters June 3.
Antony said he watched Teenage Mutant Ninja Turtles, created by Kevin Eastman and Peter Laird, as a kid and was inspired to show that he remains a loyal fan.
"To be able to partner on a boys’ collection with Nickelodeon and Macy’s goes beyond my wildest dreams,” the New York Knicks forward said in a statement. “It’s been so fun collaborating on the designs for these tees, hoodies, shorts and more. I can’t wait for my young fans to check out TMNT x Melo and feel the excitement I had at their age for the Heroes in a Half Shell.”
The collection includes graphic T-shirts, hoodies, shorts, pajama sets and socks, as well as basketballs and an over-the-door basketball hoop.
Anthony and his wife, La La, are regulars during New York Fashion Week and at other fashion shows.
"Teenage Mutant Ninja Turtles is adored the world over and Turtles’ superfan Carmelo Anthony, with his incredible athleticism and illustrious career, is an inspiration to generations of fans,” Durand Guion, Macy’s vice president/fashion director of men’s and kids’, said in a statement.
"With the TMNT x Melo collection, we have tapped into the bravery, determination and dynamism that have made the Teenage Mutant Ninja Turtles heroes and Carmelo Anthony an idol. Our collaboration with Nickelodeon has resulted in an incredibly fun and active-inspired lifestyle collection that kids are sure to love.," said Guion.
According to Pam Kaufman, CMO and president for Consumer Products, Nickelodeon, "We are thrilled to partner with Macy’s to bring TMNT x Melo to Turtles fans this May. This one-of-a-kind collection reflects the unstoppable energy of basketball icon Carmelo Anthony and our mega-watt franchise Teenage Mutant Ninja Turtles.”
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